Tag Archives: Pure Electric

Industry leaders collaborate to show UK that #BikeIsBest

Cycling brands, retailers and organisations are launching a new joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling. At the heart of the campaign is a film, designed to promote behaviour change and question why we would return to our transport …

Read More »

E-scooters: A matter of when, not if

Pure Scooters recently rebranded to encompass all e-mobility solutions, including e-bikes. James Groves sits down with CEO Adam Norris and international managing director Peter Kimberley – now of Pure Electric – to find out more about how this flourishing trend could fuse with the cycle industry

Read More »

Pure Electric takes over 11 Cycle Republic stores earmarked for closure

Pure Electric is accelerating its growth by taking over 11 of Halfords’s Cycle Republic stores earmarked for closure, securing a total of 85 jobs. Halfords made the announcement to colleagues at the 11 Cycle Republic stores today, informing them that their jobs would be safe and employment transferred to Pure …

Read More »

Pure Scooters to expand into wider e-mobility market and open 11 new stores as part of significant rebrand

Pure Scooters is set to rebrand as it broadens its proposition from scooters to wider micromobility solutions, adopting a new trading name Pure Electric. The retailer also intends to open 11 shops across the UK in the coming weeks, looking at sites including Birmingham, Bristol, Derby, Edinburgh, Gateshead, Glasgow, Liverpool, …

Read More »