Tag Archives: Ribble Cycles

Ribble Cycles launches TV ad campaign to air during TdF

Ribble Cycles is launching its first-ever TV advertising campaign to coincide with the start of this year’s Tour de France (TdF) tomorrow, 26th June. The brand has been ridden by multiple British cycling champions and TdF winners at various stages in their careers. The campaign harnesses Ribble’s passion for cycling, …

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Ribble adds two fully integrated models to e-bike range

Ribble Cycles has added two fully integrated models to its e-bike range – the Urban e and the Hybrid AL e Trail. “We’re seeing more and more people wanting to access the benefits of cycling and they see e-bikes as a way to experience the positive aspects,” said Andy Smallwood, …

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BikeBiz June edition is now available

The digital edition of BikeBiz June is now available online. This month, Riese & Muller UK’s Michael Gregg analyses the cargo bike scene in the UK, we sit down with capgo cable systems CEO Chris Treugut, and we catch up BikeBiz Awards 2020 retail winners Rutland Cycling and Berkshire Cycles. …

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Ribble launches two new superlight e-bike models

Ribble’s flagship electric carbon road bike, the Endurance SL e, is now available in a new Hero edition. The brand has also introduced the all-new Endurance AL e, its first aluminium e-road bike, weighing just 13kg. Ribble’s Endurance SL e Hero edition combines the Mahle EBM X35 system with a …

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Ribble Cycles adds two new hardtail models to range

Ribble Cycles has added two new hardtail models to its range – the HT Trail AL 29 and the HT AL. Both have been designed and developed in the UK by the in-house R&D team specifically for off-road trail riding. The HT Trail AL 29, with its ultra-modern, lightweight, tough …

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Ribble Cycles opens new landmark flagship showroom

Ribble Cycles has opened its new landmark flagship showroom in the heart of the Ribble Valley, Lancashire. The 2,000 square foot showroom has been designed to showcase Ribble’s complete bicycle range and provides a brand new bicycle retail proposition – blending digital with the physical to create a ‘unique, totally …

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Ribble Cycles launches new Gravel platform

Ribble Cycles has launched an all-new Gravel focused platform designed for riders ‘looking to conquer off-road terrain’. The new Gravel platform offers four key category models in three distinct materials – Gravel Ti, Gravel SL, Gravel AL and the Gravel AL e e-bike. The Gravel Ti is handcrafted with a …

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Ribble upgrades Ultra Tri with hydraulic disc brakes

Ribble Cycles has upgraded its Ultra Tri with hydraulic disc brakes. The Ultra Tri platform has been upgraded with frame modifications to include disc brakes and stealth colourway. The Ultra Tri Disc is an “uncompromising, speed-centric platform that allows triathletes to reach their full potential”, said Ribble. “Innovative, aerodynamically efficient …

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Ribble Cycles appoints Simon Picton as head of creative

Ribble Cycles has appointed Simon Picton as its new head of creative. Picton has previously worked for companies including BBC, SKY and more recently at Red Bull Media House holding the role of senior creative manager. “After spending five years in Salzburg, directing and producing sports and entertainment content for …

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Ribble Cycles now official bike partner of Drops-Le Col supported by Tempur

Ribble Cycles is now the official bike partner for the Drops-Le Col supported by Tempur racing team. Drops-Le Col supported by Tempur, the UK based UCI Women’s Continental cycling team, will be riding Ribble after signing an initial two-year deal. “Our ambition to compete at the very highest level and …

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