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Belgian Cycling Factory brands Ridley and Eddy Merckx go dealer direct in the UK

Ridley, Eddy Merckx and Forza are available direct to dealers from today. The Belgian Cycling Factory brands had been distributed by Madison’s Sportline.  Belgian Cycling Factory was created when Ridley owner Jochim Aerts bought the financially struggling Eddy Merckx brand last year.  The dealer-direct distribution will be handled by sales …

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