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Tag Archives: Saddleback

Saddleback expands brand portfolio, sales team and territory

Saddleback is expanding its brand offering, regional sales force and territory to include the Republic of Ireland in addition to England, Scotland, Wales and Northern Ireland. The company is also moving into international distribution in Germany and Austria. The regional sales team for Great Britain, Northern Ireland and the Irish Republic …

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Saddleback to distribute Push Industries

Saddleback has announced a new exclusive distribution partnership with Push Industries, with immediate effect.  As an extension of the Push brand in the UK, Saddleback will be providing a full range offering to the trade and public as well as customer services and warranty support. “We build an incredibly high-performance …

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Saddleback adds Peaty’s to brand portfolio

Saddleback has added Peaty’s to its portfolio of brands, bringing the range of bike cleaners, sealant and accessories to shops and riders across the UK and Ireland. Steve Peat said: “We’re stoked to be partnering with Saddleback to distribute Peaty’s into the UK and Ireland. There are a lot of good things going …

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Castelli launches new Free Aero Race 4 bibshort

Saddleback has announced the launch of Castelli’s Free Aero Race 4 bibshort, redesigned for 2019. It is the latest evolution of Castelli’s original Aero Race bibshort, which launched in 2007. The Italian brand’s research and development team worked closely with Team Sky riders, visiting the squad in Belgium, Nice, Manchester …

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Saddleback to distribute Enve in Germany and Austria

Saddleback is to take over responsibility for managing Enve Composites in the German and Austrian markets. It has also welcomed Lenny Karsmakers to the team in the role of territory manager for Germany and Austria. Karsmakers, who most recently was European sales director at Troy Lee Designs, will oversee relationships …

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Registration now open for Saddleback 2018

Saddleback has opened registration for the 2018 edition of its House Show.  This year’s event offers two separate, discipline-specific days – road on Tuesday 11th September, followed by off-road on Wednesday 12th: RoadTuesday will have a road cycling focus, showing off the latest innovations from Saddleback’s road and triathlon collections …

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Saddleback Fred Whitton challenge raises £1 million for charity

2,370 riders took on the Saddleback Fred Whitton Challenge over the weekend, with 5,000 applications made in the run-up to the event. Heading out from 6am on Sunday morning, riders took on the 113-mile sportive, including all of the major passes in the Lake District National Park, including the infamous …

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Saddleback welcomes new commercial director

Saddleback is continuing its recruitment drive with several new appointments including Neil Towns, former buying director of WiggleCRC, as commercial director. As commercial director, Towns will be working closely with managing director Andy Wigmore and brand director Richard Mardle to “further strengthen Saddleback’s offering to brands, stockists and consumers" “I’m …

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Brooks reveals new collab

Fans of Red Hook Crit might know that David Van Eerd took the Cambium C13 to the top of the podium last season in Barcelona. To celebrate the rider’s achievement, Brooks has collaborated with 8bar on a limited edition C13 dressed in the design of his 2018 team bike. With …

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Confidence in rubber: Intense Racing inks new deal with Maxxis

First introduced to the UK scene in March last year by Intense bikes importer Saddleback, the six-strong team competed at the UCI Mountain Bike World Cup, The British Downhill Series, The Enduro World Series and the Maxxis-sponsored ‘Ard Rock Enduro, as well as numerous other international events. The new sponsorship …

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