Tag Archives: Selle Italia

Selle Italia extends partnership with Ironman, launches co-branded Watt saddle

Selle Italia has extended its partnership with Ironman, becoming the official bicycle saddle and supplier partner of the Ironman Global Series from this year. The brand has also collaborated with Ironman to expand its digital footprint by becoming the official platform partner of Ironman Virtual Club, and the agreement includes …

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Fabian Cancellara becomes Selle Italia brand ambassador

Fabian Cancellara will be the new Selle Italia brand ambassador with a direct commitment to the development of new products. The partnership will be extended also to all the Chasing Cancellara events and with a particular focus on supporting youth cycling through the Swiss Racing Academy. “There’s a common path …

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Selle Italia extends its idmatch offer, launches new waved Novus Boost Evo

Selle Italia has launched a new idmatch function to determine the ‘ideal’ saddle shape. The brand has also introduced the new Novus Boost Evo saddle with a waved shape, an evolution of the historical Novus model. The idmatch system, developed by the research and development department of Selle Italia, uses …

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Selle Italia launches new company logo at 80th birthday celebration of Giuseppe Bigolin

Selle Italia officially launched its new logo last night at a party to celebrate the 80th birthday of Giuseppe Bigolin, president of the Casella d’Asolo company. “When I took over the company in the 70s I never expected such a success,” said Bigolin, “and if I look back I can …

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Selle Italia introduces X-TECH technology

Selle Italia is introducing X-TECH technology to its production process at its headquarters in Asolo, near Treviso. This will allow a range of products to be manufactured by an automated, robotic production plant. The new range will be made in Italy, which will avoid the company moving its production abroad …

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