Tag Archives: Selle Royal

Selle Royal launches Lookin Evo saddle made from recycled and organic materials

Selle Royal has reinforced its commitment to reducing the environmental impact of its products with the redevelopment of its Lookin 3D saddle – Lookin Evo. Lookin Evo is the latest step from Selle Royal – part of Selle Royal Group – in its work to actively reduce the carbon footprint …

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The hottest products in the bike trade this November

BikeBiz takes a look at the latest products from across the cycling trade, this month featuring Cannondale, ABUS, Litelok, Bosch, Swytch, Selle Royal, Brooks, DMR, Hiplok, Knog, and Vaude, plus an insight into what editor Alex Ballinger has been riding This guide first appeared in November’s edition of BikeBiz magazine …

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Selle Royal responds to changing ergonomics of e-biking with new ON saddle

Selle Royal has released the ON saddle, created with three options to suit the ergonomics of different e-bike riding positions. The saddle is the latest result of Selle Royal’s studies of e-bike users in collaboration with the designers of BMW Group subsidiary, Designworks. It has been designed to overcome the …

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BikeBiz’s guide to the latest women’s bikes and accessories

BikeBiz takes a look at the latest women’s bikes and accessories from some of the leading brands in the sector, including Chiba, Funkier, Selle Italia, G-Form, Creme, Juliana Bicycles, Forme, Raleigh UK, Selle Royal, Primal Europe and Morgan Blue This guide first appeared in the April edition of BikeBiz magazine …

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Wise Equity acquires 33% share of Selle Royal

Wise Equity has acquired 33% of Selle Royal’s share capital. Selle Royal expects to close its fiscal year ended 30th June 2021 with consolidated revenues of over €190 million – a growth rate of 50% versus the prior year. Barbara Bigolin, Selle Royal’s chairwoman, CEO, and reference shareholder, said: “In …

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Selle Royal launches its first reflective saddle

Selle Royal has launched its first reflective saddle, the Vivo Reflective Athletic. The new Vivo Reflective Athletic offers increased visibility through a reflective film sealed on the rear of the saddle. It is suitable for bikes set up to be ridden in a sportier riding position where the spine is positioned …

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Shift Active Media appoints Bolton as PR manager

Shift Active Media has appointed Laura Bolton as PR manager. The role will see her manage the global public relations for a selection of Shift’s clients, including Continental, Look, Selle Royal and World Bicycle Relief. She has joined the team remotely during the COVID-19 pandemic. “Despite the unorthodox start to the …

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Selle Royal launches ‘Back in the Saddle’ campaign

Selle Royal has launched a new campaign, ‘Back in the Saddle,’ across its e-commerce and social channels. The campaign aims to support bike owners choosing to cycle as an active and healthy lifestyle choice through promoting its key benefits: Back in the saddle for the earth Cycling to commute to …

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Selle Royal launches new saddlebag range

Selle Royal has launched its brand new range of saddlebags. The small, medium and large models are all tear and scratch-resistant, and feature Selle Royal’s patented Integrated Clip System. All items in the range are available in melange grey and include an allen key so riders can tighten and adjust …

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Selle Royal’s Italian production site still operating despite coronavirus

Selle Royal’s Italian production site is still up and running despite the COVID-19 outbreak, reports Bike Europe. A statement from the company said: “Our Italian production site is fully operative and offering a totally normal level of production and services.” Bike Europe said it asked Selle Royal about the impact of …

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