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Tag Archives: Shift Active Media

Play Sports Group joins Discovery to form ‘unique’ global cycling platform

Discovery has announced the purchase of a 71 per cent controlling stake in Play Sports Group. The investment sees Play Sports Group, which also includes cycling media agency Shift Active Media, become a subsidiary of Discovery. Simon Wear, founder and CEO of Play Sports Group, said: “I am tremendously proud and excited …

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Play Sports Group names major new hires

Play Sports Group, the home of Play Sports Network and marketing communications agency SHIFT Active Media, has revealed the names of two new members of staff who will join its growing team. Nick Barthram has joined the group as strategy director, having been lured from his planning partner position at …

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Shift Active Media to work with British Triathlon

Shift Active Media will now work with the national governing body for triathlon in Great Britain, British Triathlon. The Bath-based cycling and tri-sports marketing communications agency will be working on a number of elements for the NGB including advertising strategy, content strategy, creative services and copywriting – as well as …

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