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Tag Archives: Shimano Europe

Shimano’s Japanese factory is on fire

Shimano’s factory in Sakai-City, Osaka Prefecture in Japan, is currently on fire, reports the Nippon News Network. The city also houses Shimano’s headquarters, sales office, and a brand-heavy bicycle museum. Media reports say a security guard at the factory called firefighters around 1:45 p.m. local time. According to Asashi Shimbun, …

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Shimano upgrades entry-level components

ALIVIO, ACERA and ALTUS, Shimano’s entry-level off road components, are being upgraded with the essential features for MTB riding, adopting race-inspired designs and more user-friendly features. The redesigned ACERA – FC-MT300-3 ­– and ALTUS – FC-MT210-3/2 – cranksets take on an anodized black look with user-friendly replaceable chainrings. Together with …

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Madison welcomes Geoff Giddings as Shimano brand manager

Madison has announced the appointment of Geoff Giddings as the new Shimano brand manager. Giddings comes with years of experience in brand management and marketing experience as a former product and marketing director at Raleigh UK, and with over 30 years in the cycling industry working for Raleigh and Moore …

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Shimano test track returns to iceBike*

With the growth of e-bikes in the UK and across Europe, the test track presents an opportunity to see the latest Shimano STEPS technology and test it in an appropriate environment. There will be new e-bikes on show from a variety of brands including Saracen, Ridgeback, Adventure, Ghost, Volt and …

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Shimano Europe consolidates bike and fishing divisions

In a move aimed at ‘consolidating and simplifying business operations’, Shimano Europe will bring its bike, fishing divisions and its bikefitting.com division into one centralized company. The three companies – Shimano Europe B.V, Shimano Europe Fishing Holding B.V and bikefitting.com B.V – have been merged into Shimano Europe Holding B.V, …

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