Tag Archives: Sigma Sports

Sigma Sports to be official retail partner to Tour of Britain and Women’s Tour

Sigma Sports has been appointed official retail partner to the Tour of Britain and Women’s Tour. The partnership will begin with the upcoming Tour of Britain that begins in Cornwall on 5th September and include the Women’s Tour (4th-9th October). The agreement builds on the success of the partnership at …

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Vel expands offering with new wheel range launch

Vel has expanded its offering with the launch of a comprehensive all-new wheel range. The Vel wheel range comprises two main lines: RL and RSL. The premium RSL range (at £999) all use DT Swiss 240S hubs with straight pull Sapim CX-Ray spokes, whilst the RL wheels (from £349-£699) are …

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Sigma Sports receives new minority investment from Primary Capital Partners

Sigma Sports has received new minority investment provided by Primary Capital Partners, with the balance of funding coming from debt facilities provided by HSBC. Primary is a provider of private equity finance for UK-based growth companies valued between £20 million and £100 million. Its deal team was led by Graham …

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Cycling Marketing Board set up to entice new consumers to ride and diversify cycling’s image

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …

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Sigma Sports secures 95 in Sunday Times’ Fast Track 100

Sigma Sports has secured a place in The Sunday Times Virgin Atlantic Fast Track 100 league table. Sigma Sports is ranked 95th in the 2020 list, which features a wide range of businesses, including breweries, marketing agencies and construction companies. The company has reported an annual sales rise over three …

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BikeBiz Awards: Vote now for retailers of the year

Following the commencement of the voting process for the BikeBiz Awards last week, we’ll be highlighting each and every finalist from our list of expertly-curated accolades. The final decision will be placed in the hands of those that know best – professionals that work within the industry day in day out and prosumers …

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BikeBiz Awards reveals shortlist for 2020 digital ceremony

BikeBiz has carefully sifted through the nominations for this year’s Awards and we can now reveal those companies that have made it into the shortlist. The final decision will be placed in the hands of those that know best – professionals that work within the industry day in day out …

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Sigma Sports opens new store in Oakham

Sigma Sports has today opened a new store on Oakham’s South Street. Occupying 4,000 sq ft spread across two floors, the store offers a range of premium brands from across the road cycling, MTB, triathlon and run categories, including Specialized S-Works, Pinarello, Cannondale, Trek, Castelli, Assos, Wahoo and On Running. …

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How has COVID-19 affected bike repairs and servicing?

One advantage IBDs will always have over the internet is servicing and repairs. Even if customers do choose to spend an increasing amount of time perusing the web, the value of customer service and expertise that bike shops provide in person can never be overlooked. And while the COVID-19 pandemic …

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