Tag Archives: Silverfish UK

Yeti Cycles has released its first e-MTB, the 160E, featuring its new Sixfinity suspension platform. “We felt there was an opportunity to create an e-MTB that was built for racing,” said Chris Conroy, Yeti Cycles’ CEO. “All of our efforts coalesced around the simple goal of making the bike faster …

Yeti Cycles has launched its 2022 range, with ‘significant’ updates to specifications and colours. Key highlights include updates to the latest FOX suspension units, new colours and the introduction of Burgtec components across the whole range. SB115 “Labelled as a Down Country bike, the SB115 is designed for fast-paced XC …

Silverfish UK has strengthened its marketing team with two new appointments. Rich Ford recently joined the team as digital marketing executive. Ford’s marketing experience includes content creation and design in publishing and, most recently, in sports retail with Pro Direct Sport. As well as handling outbound email, Ford’s remit includes …

Rebecca Morley examines the UK mountain bike market and what’s behind the rise in popularity

The Silverfish UK website is now fully back online and the distributor is taking orders and shipping as normal after a ‘massive’ team effort involving every part of the business and support from its IT partners. On 2nd July, systems were affected by the major ransomware cyber-attack aimed at US …

Silverfish UK has been affected by the ransomware attack on US software company Kaseya, with its website and order processing system currently out of operation. No data was accessed or extracted as part of this attack, the distributor said, and it is working hard and as quickly as possible in conjunction …

Peaty’s has introduced its new range of readily biodegradable greases. Peaty’s Bicycle Assembly Grease Peaty’s Bicycle Assembly Grease uses the latest generation of base oils and additives to provide long-lasting, low friction performance under extreme loads. Meeting the Ultimate Biodegradability OECD test 301B, Peaty’s Assembly Grease has a high resistance …

Peaty’s has added the LinkLube All-Weather Premium to its product line-up. It is designed for long rides in mixed weather conditions and uses the same scientific approach as the brand’s LinkLube All-Weather. According to the brand, the LinkLube Premium penetrates deep inside the chain and replaces moisture, grit and grime with …

Ed Richardson has joined the Silverfish UK sales team to look after the North of England as territory manager. The appointment fills the vacancy left by Pete Clegg’s recent internal move to take up a newly expanded position of national account manager. Prior to joining Silverfish, Richardson worked for nearly …

100% has launched its spring 2021 MTB riding gear collection. The collection includes ‘everything a rider would need and pushes the performance boundaries of technical mountain bike riding apparel and protection,’ said the brand. Leading off the 2021 collection is the all-new R-Core Concept. When paired with the R-Core X …