Tag Archives: Sir Chris Hoy

Industry leaders collaborate to show UK that #BikeIsBest

Cycling brands, retailers and organisations are launching a new joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling. At the heart of the campaign is a film, designed to promote behaviour change and question why we would return to our transport …

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What not to miss at iceBike* 2020

iceBike* 2020 is kicking off tomorrow, 18th February, taking place at the Marshall Arena:MK in Milton Keynes. The 14th edition of the show will run from 18th to 20th February. Shimano MY21 preview “You may have seen already, but for the first time ever at iceBike*, Shimano is offering attendees …

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