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Tag Archives: Smith Optics

BikeBiz’s guide to the latest stocking fillers

This month we take a look at the latest stocking fillers from leading brands including Muc-Off, Giro, Smith Optics, KranX, ABUS, Moon, Supacaz, Oxford, Passport, Stan’s NoTubes, Campagnolo, Lifeline, DexShell, Knog, Lake, Crazy Stuff, Basil and Cube Muc-Off – Ultimate Bicycle Cleaning Kit Distributor: Muc-Off The Muc-Off Ultimate Bicycle Cleaning …

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BikeBiz’s guide to the latest mountain bikes and accessories

This month we take a look at the latest mountain bikes and accessories from some of the leading brands in the sector, including TSG, Lapierre, RRP, Niner, Weldtite, NS Bikes, SDG, Continental, Gusset, XLC, Ergon, Giro, Yeti, Hutchinson Tires, Kali, Coyote, Scicon Sports, DT Swiss and Smith Optics TSG – …

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Smith hires Francesco Rinaldi Ceroni as general manager

Smith has appointed Francesco Rinaldi Ceroni as general manager. Under his new role, he will lead the global business across all commercial channels out of the Portland headquarters, reporting to Angelo Trocchia, CEO of Safilo Group. “We welcome Francesco who is a highly experienced professional in the industry, with strong …

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Smith launches new full-face Mainline MTB helmet

Smith Optics has launched the new full-face Mainline MTB helmet. Designed for the elite level user, Smith’s team of product designers and engineers spent two years developing the product with informed insights from notable Rocky Mountain Enduro athletes Remi Gauvin, Andreane Lanthier Nadeau, and Jesse Melamed. The Smith-sponsored team was …

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BikeBiz’s guide to the latest helmets

This month we take a look at the latest helmets from some of the leading brands in the sector, including TSG, 100%, Lazer, Kask, Bluegrass, Alpina, Sweet Protection, ABUS, Kali Protectives, Crazy Stuff, Cannondale, Giro, MET, ETC, Leatt, Kiddimoto, Bell, Smith, Oxford Products, XLC, Bern,  Alpinestars, Cube, Hedkayse, Exposure Lights …

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Smith updates road helmet collection for 2020

Smith has updated its road helmet collection for 2020. The Trace maintains its position as the “pinnacle all-round helmet to weather long rides and steep climbs”. With optimised performance and protection details, Smith has said it is continuing its use of lightweight in-mould construction by fully surrounding the interior of …

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Smith revamps MTB range for 2020

Smith has revamped its MTB range for 2020. The new Attack MTB glasses add to Smith’s collection of performance eyewear with an interchangeable shield-style sunglass featuring a 7×4 toric lens curvature. “The extended lens profile across the cheeks offers a wrapped silhouette for expanded face and eye coverage while riding …

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Fusion Media to handle PR for Smith Optics in UK

Fusion Media has been appointed by Green Media Lab and the Safilo Group to handle the PR and influencer brief for Smith Optics in the UK. The agency is to lead on PR strategy specifically in the UK, with the aim of growing brand awareness with the use of PR …

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