Tag Archives: sponsorship

Le Col trebles investment in Drops-Le Col cycling team

Le Col is extending its title sponsorship of the Drops-Le Col team for two years and trebling its investment. The brand became the co-title sponsor of Drops-Le Col earlier this year, backing the UCI women’s cycling team. Not only has Le Col designed a bespoke kit to help the team …

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Sportful to be official sponsor of Sea Otter Europe’s Girona Gravel Ride

Sportful is to be the official sponsor of the Girona Gravel Ride of Sea Otter Europe Costa Brava Girona by Continental. The brand has created a limited edition Supergiara jersey that will be given to all race participants. The Girona Gravel Ride is a “great option for those who like …

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Namedsport secures sponsorship of 2021 Giro d’Italia

Namedsport has secured sponsorship of the Giro d’Italia for the sixth year running. In addition to race sponsorship, there will be four professional teams at the Giro using the brand’s products before, during and after each stage. Astana-Premier Tech, Cofidis, AG2R La Citroen and Team BikeExchange have all partnered with …

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Science in Sport extends partnership with INEOS Grenadiers

Science in Sport (SiS) has signed a three-year extension to its partnership with INEOS Grenadiers. The extension builds on five years of success between the two parties where SiS has fuelled the team to seven Grand Tour victories. The success of the partnership has been achieved through a collaborative and …

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Bianchi now official bike sponsor of 2021 Giro d’Italia

Bianchi is the official bike sponsor of the 2021 Giro d’Italia. Throughout the three weeks of the race, the Bianchi Experience Center will be present in every start village of the Corsa Rosa, giving the fans the chance to discover the brand’s technology and innovation. Fans will be able to …

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Garmin returns as official technology sponsor of Sea Otter Europe 2021

Garmin has returned as the official technology sponsor of Sea Otter Europe Costa Brava Girona by Continental 2021. The brand will also be the official watch of the ‘most important’ time trials of the Sea Otter Europe sports programme, such as the Scott Marathon Cup by Continental and the Continental …

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Shimano to headline sponsor UCI Urban Cycling World Championships

Shimano is bringing headline sponsorship to the UCI Urban Cycling World Championships presented by FISE. The inaugural UCI Urban Cycling World Championships were held in Chengdu, China in 2017 with the event remaining there in the intervening years until a COVID-19-related hiatus in 2020. The return of the UCI World …

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Continental returns as presenting sponsor of Sea Otter Europe 2021

Continental has returned as presenting sponsor of Sea Otter Europe Costa Brava Girona 2021. The brand took the decision two years ago to become strategically involved as presenting sponsor of all Sea Otter events worldwide, including the Sea Otter Classic in the USA, Sea Otter Australia, Sea Otter Canada and …

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Wiggle returns to cycling sponsorship via new team

Team Spectra Wiggle powered by Vitus, a new UK-based, gender-balanced, multidisciplinary cycling team, has launched. A gender-balanced line-up of riders will be competing across many different cycling disciplines and looking to tackle records and challenges outside the usual racing sphere. The project begins in 2021 with the aim of holding …

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