Tag Archives: sponsorship

Cube signs Lucy Charles-Barclay on multi-year arrangement

Cube has signed Lucy Charles-Barclay, effective from 2021 on a multi-year arrangement, in a move to take its triathlon sponsorship “to the next level”. Starting this coming season, the triple Challenge ‘The Championship’ winner, triple Ironman winner and three-time silver medallist at the Ironman World Championships in Hawaii will be …

Read More »

Danny Hart signs with new Cube Factory Racing Team

Cube has levelled up its mountain bike sponsorship with the signing of Danny Hart and a dedicated downhill Factory Racing team. Starting in 2021, Hart will ride for the Cube Factory Racing team under a long-term contract. “I’m stoked on the new team and the bike,” he said.  “The first …

Read More »

Sportswear brand Nalini to sponsor Team Bahrain Victorious

Sportswear brand Nalini is the new sponsor of Team Bahrain Victorious. “In a very difficult year for professional cycling, where the easiest choice would have been to take a step backwards,” said owner Claudio Mantovani, “Nalini, a brand which historically has always been close to the world of professional cycling, …

Read More »

Zwift announces multi-year sponsorship with L39ION of LA

Zwift has announced a multi-year sponsorship with L39ION of LA, through to the end of 2022. The two brands have united to increase diversity and promote further inclusion in cycling. To celebrate the partnership, Zwift and L39ION will be hosting two social rides on 22nd December For more details and …

Read More »

Bafang to continue sponsorship of CST PostNL Bafang MTB racing team

Bafang has confirmed its ongoing sponsorship of the CST PostNL Bafang mountain bike racing team into the 2021 Olympic year and beyond. During the two years of sponsorship to date, there has been ‘intensive’ collaboration between the e-drive systems manufacturer, mountain bike brand American Eagle and the riders of the …

Read More »

Velo29 announces Busby x DSN as title sponsor for 2021

Velo29 Sportives has announced Busby x Discount Sports Network (DSN) as title sponsors for the next 12 months. “Velo29 and delighted to sign with Busby x DSN in 2021,” said Richard Williamson, MD of Velo29. “We believe strongly in Busby and will be using its cycling safety app during all …

Read More »

Muc-Off steps up support for Steve Tilford Foundation Racing Team

Muc-Off is upgrading its support for the Steve Tilford Foundation Racing, formerly known as MAAP | Mini CX. Under a new name, the team will compete in multiple disciplines, while creating new opportunities for up-and-coming racers. “We’re stoked to step up our investment and focus into this team and cyclocross …

Read More »

Continental is now headline sponsor of gravel challenge Orbit360

Continental is now the headline sponsor of Germany’s first gravel challenge Orbit360. The challenge series has 16 routes, one for each state in Germany. The rides range in distance from 212km to 323km, and elevation gain between 730hm to 4,580hm. Entrants can upload their completed ride, which must be finished …

Read More »

Vittoria becomes official partner of 2020 Tour de Pologne

Vittoria is the new official partner of the 2020 Tour de Pologne UCI WorldTour. Formerly the official sponsor of Milano-Sanremo, the European Championships and the Italian Championships, this year the company will be the technical partner of the 77th edition of the Tour de Pologne UCI WorldTour for the first …

Read More »

KOO and Trek-Segafredo continue WorldTour partnership

KOO is continuing its partnership with WorldTour men’s and women’s Trek-Segafredo teams for a further two seasons until 2022. Following months of uncertainty and virtual riding to help sustain momentum, both the men’s and women’s teams are now training hard for their respective returns to road racing, and Italian eyewear team …

Read More »