Tag Archives: sponsorship

Namedsport secures sponsorship of 2021 Giro d’Italia

Namedsport has secured sponsorship of the Giro d’Italia for the sixth year running. In addition to race sponsorship, there will be four professional teams at the Giro using the brand’s products before, during and after each stage. Astana-Premier Tech, Cofidis, AG2R La Citroen and Team BikeExchange have all partnered with …

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Science in Sport extends partnership with INEOS Grenadiers

Science in Sport (SiS) has signed a three-year extension to its partnership with INEOS Grenadiers. The extension builds on five years of success between the two parties where SiS has fuelled the team to seven Grand Tour victories. The success of the partnership has been achieved through a collaborative and …

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Bianchi now official bike sponsor of 2021 Giro d’Italia

Bianchi is the official bike sponsor of the 2021 Giro d’Italia. Throughout the three weeks of the race, the Bianchi Experience Center will be present in every start village of the Corsa Rosa, giving the fans the chance to discover the brand’s technology and innovation. Fans will be able to …

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Garmin returns as official technology sponsor of Sea Otter Europe 2021

Garmin has returned as the official technology sponsor of Sea Otter Europe Costa Brava Girona by Continental 2021. The brand will also be the official watch of the ‘most important’ time trials of the Sea Otter Europe sports programme, such as the Scott Marathon Cup by Continental and the Continental …

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Shimano to headline sponsor UCI Urban Cycling World Championships

Shimano is bringing headline sponsorship to the UCI Urban Cycling World Championships presented by FISE. The inaugural UCI Urban Cycling World Championships were held in Chengdu, China in 2017 with the event remaining there in the intervening years until a COVID-19-related hiatus in 2020. The return of the UCI World …

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Continental returns as presenting sponsor of Sea Otter Europe 2021

Continental has returned as presenting sponsor of Sea Otter Europe Costa Brava Girona 2021. The brand took the decision two years ago to become strategically involved as presenting sponsor of all Sea Otter events worldwide, including the Sea Otter Classic in the USA, Sea Otter Australia, Sea Otter Canada and …

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Wiggle returns to cycling sponsorship via new team

Team Spectra Wiggle powered by Vitus, a new UK-based, gender-balanced, multidisciplinary cycling team, has launched. A gender-balanced line-up of riders will be competing across many different cycling disciplines and looking to tackle records and challenges outside the usual racing sphere. The project begins in 2021 with the aim of holding …

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Muc-Off to sponsor enduro rider Lewis Buchanan

Muc-Off has signed Lewis Buchanan to its growing roster of athletes and teams for the 2021 season. “It’s always exciting to add a new rider to our ever-growing roster, especially one racing at the very highest level like Lew,” said Alex Trimnell, CEO at Muc-Off. “His results have been super impressive …

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Litelok becomes official security partner for Team DSM

Litelok is the latest sponsor of Team DSM, coming on board as official security partner. The brand will be supporting the team with lightweight, high-security solutions for their riders. Alongside this, Litelok will be working behind the scenes with the research and development team and the Team DSM’s technicians to …

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