Tag Archives: sponsorship

Muc-Off to sponsor enduro rider Lewis Buchanan

Muc-Off has signed Lewis Buchanan to its growing roster of athletes and teams for the 2021 season. “It’s always exciting to add a new rider to our ever-growing roster, especially one racing at the very highest level like Lew,” said Alex Trimnell, CEO at Muc-Off. “His results have been super impressive …

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Litelok becomes official security partner for Team DSM

Litelok is the latest sponsor of Team DSM, coming on board as official security partner. The brand will be supporting the team with lightweight, high-security solutions for their riders. Alongside this, Litelok will be working behind the scenes with the research and development team and the Team DSM’s technicians to …

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Muc-Off joins forces with Canyon Esports for 2021 season

Muc-Off has partnered with Canyon Esports for the 2021 season. “As cycling evolves, we must too,” said Alex Trimnell, CEO at Muc-Off. “Zwift has become a huge platform for cyclists across the globe, and we’ve already begun to develop some rad new products to help with performance and maintenance when …

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Muc-Off to sponsor EF Education-NIPPO Pro Cycling Team

Muc-Off has announced its headline sponsorship deal for 2021, partnering with the EF Education-NIPPO Pro Cycling Team. “We’re stoked to add yet another top cycling team to the Muc-Off roster,” said Alex Trimnell, CEO at Muc-Off. “EF Education-NIPPO are a breath of fresh air in the professional peloton and have …

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PeopleForBikes joins The Big Gear Show as presenting sponsor

PeopleForBikes has joined The Big Gear Show as presenting sponsor. “PeopleForBikes is pleased to partner with The Big Gear Show in 2021,” said Rod Judd, director of membership and industry engagement. “We share a common goal of helping the bike business reach new heights in 2021 and beyond, and PeopleForBikes …

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Saracen teams up with Becci Skelton

Saracen has partnered with current British Downhill Series Champion Becci Skelton. The brand will support Skelton as she bids to get back to racing. She will be racing the downhill circuit with her Saracen Myst Team and also be looking to race enduro on the Ariel LT. She said: “Absolutely …

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Cube signs Lucy Charles-Barclay on multi-year arrangement

Cube has signed Lucy Charles-Barclay, effective from 2021 on a multi-year arrangement, in a move to take its triathlon sponsorship “to the next level”. Starting this coming season, the triple Challenge ‘The Championship’ winner, triple Ironman winner and three-time silver medallist at the Ironman World Championships in Hawaii will be …

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Danny Hart signs with new Cube Factory Racing Team

Cube has levelled up its mountain bike sponsorship with the signing of Danny Hart and a dedicated downhill Factory Racing team. Starting in 2021, Hart will ride for the Cube Factory Racing team under a long-term contract. “I’m stoked on the new team and the bike,” he said.  “The first …

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Sportswear brand Nalini to sponsor Team Bahrain Victorious

Sportswear brand Nalini is the new sponsor of Team Bahrain Victorious. “In a very difficult year for professional cycling, where the easiest choice would have been to take a step backwards,” said owner Claudio Mantovani, “Nalini, a brand which historically has always been close to the world of professional cycling, …

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Zwift announces multi-year sponsorship with L39ION of LA

Zwift has announced a multi-year sponsorship with L39ION of LA, through to the end of 2022. The two brands have united to increase diversity and promote further inclusion in cycling. To celebrate the partnership, Zwift and L39ION will be hosting two social rides on 22nd December For more details and …

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