Tag Archives: sponsorship

Santini has been selected as sponsor of L’Étape du Tour de France 2022. The Italian cycling wear company is dedicating both a men’s and a women’s collection to the event, which takes place on 10th July next year. The collections will be available to purchase in the Village and on …

Le Col is extending its title sponsorship of the Drops-Le Col team for two years and trebling its investment. The brand became the co-title sponsor of Drops-Le Col earlier this year, backing the UCI women’s cycling team. Not only has Le Col designed a bespoke kit to help the team …

Sportful is to be the official sponsor of the Girona Gravel Ride of Sea Otter Europe Costa Brava Girona by Continental. The brand has created a limited edition Supergiara jersey that will be given to all race participants. The Girona Gravel Ride is a “great option for those who like …

Namedsport has secured sponsorship of the Giro d’Italia for the sixth year running. In addition to race sponsorship, there will be four professional teams at the Giro using the brand’s products before, during and after each stage. Astana-Premier Tech, Cofidis, AG2R La Citroen and Team BikeExchange have all partnered with …

Science in Sport (SiS) has signed a three-year extension to its partnership with INEOS Grenadiers. The extension builds on five years of success between the two parties where SiS has fuelled the team to seven Grand Tour victories. The success of the partnership has been achieved through a collaborative and …

Bianchi is the official bike sponsor of the 2021 Giro d’Italia. Throughout the three weeks of the race, the Bianchi Experience Center will be present in every start village of the Corsa Rosa, giving the fans the chance to discover the brand’s technology and innovation. Fans will be able to …

Garmin has returned as the official technology sponsor of Sea Otter Europe Costa Brava Girona by Continental 2021. The brand will also be the official watch of the ‘most important’ time trials of the Sea Otter Europe sports programme, such as the Scott Marathon Cup by Continental and the Continental …

Sponsorship in our industry is unique, writes James Smith

Shimano is bringing headline sponsorship to the UCI Urban Cycling World Championships presented by FISE. The inaugural UCI Urban Cycling World Championships were held in Chengdu, China in 2017 with the event remaining there in the intervening years until a COVID-19-related hiatus in 2020. The return of the UCI World …

Continental has returned as presenting sponsor of Sea Otter Europe Costa Brava Girona 2021. The brand took the decision two years ago to become strategically involved as presenting sponsor of all Sea Otter events worldwide, including the Sea Otter Classic in the USA, Sea Otter Australia, Sea Otter Canada and …