Tag Archives: sponsorship

Zwift has announced a multi-year sponsorship with L39ION of LA, through to the end of 2022. The two brands have united to increase diversity and promote further inclusion in cycling. To celebrate the partnership, Zwift and L39ION will be hosting two social rides on 22nd December For more details and …

Bafang has confirmed its ongoing sponsorship of the CST PostNL Bafang mountain bike racing team into the 2021 Olympic year and beyond. During the two years of sponsorship to date, there has been ‘intensive’ collaboration between the e-drive systems manufacturer, mountain bike brand American Eagle and the riders of the …

Velo29 Sportives has announced Busby x Discount Sports Network (DSN) as title sponsors for the next 12 months. “Velo29 and delighted to sign with Busby x DSN in 2021,” said Richard Williamson, MD of Velo29. “We believe strongly in Busby and will be using its cycling safety app during all …

Muc-Off is upgrading its support for the Steve Tilford Foundation Racing, formerly known as MAAP | Mini CX. Under a new name, the team will compete in multiple disciplines, while creating new opportunities for up-and-coming racers. “We’re stoked to step up our investment and focus into this team and cyclocross …

Continental is now the headline sponsor of Germany’s first gravel challenge Orbit360. The challenge series has 16 routes, one for each state in Germany. The rides range in distance from 212km to 323km, and elevation gain between 730hm to 4,580hm. Entrants can upload their completed ride, which must be finished …

Vittoria is the new official partner of the 2020 Tour de Pologne UCI WorldTour. Formerly the official sponsor of Milano-Sanremo, the European Championships and the Italian Championships, this year the company will be the technical partner of the 77th edition of the Tour de Pologne UCI WorldTour for the first …

KOO is continuing its partnership with WorldTour men’s and women’s Trek-Segafredo teams for a further two seasons until 2022. Following months of uncertainty and virtual riding to help sustain momentum, both the men’s and women’s teams are now training hard for their respective returns to road racing, and Italian eyewear team …

Rapha is taking title sponsorship of the Lincoln Grand Prix. A two-year title sponsorship has been agreed, with the event being titled the ‘Rapha Lincoln Grand Prix’, and the men’s race and women’s race have been given equal weighting within it. In January, it was announced that 2019 had possibly …

Peaty’s will become the official supplier of tyre and wheel care products to the team

"I need kit that fits a range of ever-changing conditions, which Endura certainly delivers on"