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Tag Archives: Sportcal

HSBC ending deal with British Cycling should be ‘warning’ to sports sponsors

HSBC ending its deal with British Cycling should be a warning to potential sports sponsors, says Conrad Wiacek, head of analysis and consulting at Sportcal… The sports sponsorship industry should be taking note of HSBC’s decision to end its deal with British Cycling four years into an eight-year stretch. While …

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