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Tag Archives: Sportline

iceBike*: Sportline

With just under two weeks to go until iceBike*, Sportline has revealed the new bikes visitors can expect to see at Arena:MK. Ridgeback will have a ‘complete rebrand’, and retailers are encouraged to register and attend the show to see the bikes and speak to the team. E-bikes are going …

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Retail expert to speak at iceBike*

Retail expert Alf Dunbar will speak at this year’s iceBike* trade show in February. He will be hosting seminars on the Tuesday and Wednesday, focused on customer service and how to greet, approach, up-sell, close sales and give till service.  He has worked with John Lewis, Tesco and Marks and Spencer. Aled …

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Details revealed for iceBike* 2019

Madison and Sportline have revealed some details for the 13th iteration of iceBike* 2019, including seminars and the Business Services Area. The show will take place in the third week of February, running from 19th to 21st February at Arena:MK in Milton Keynes. Brands on show will include Shimano, Park Tool, …

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iceBike* 2019 to return in third week of February

Dates have been announced for the iceBike* and Sportline Show 2019 and visitors are encouraged to register now. iceBike* 2019 will take place from 19th-21st February in Arena MK in Milton Keynes. There will be a range of seminars and talks from industry leaders, new products and show offers as well as a range …

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Madison Genesis kit now available on Zwift

Fresh from launching the new-look team, bike and clothing at iceBike* last week, the team kit – made by Madison Clothing – will now be on digital cycling platform Zwift. Madison Genesis is one of a small number of UK teams on the indoor training software. With new team manager …

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iceBike* in pictures

BikeBiz recently headed to the ArenaMK in Milton Keynes for the annual iceBike* bash from Madison and Sportline. Along with some classic brands, the show debuted a range of new products, and featured some in-depth talks and discussions, including a sit down with the Madison directors. 

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Mark Pippin becomes Sportline’s bike director

Sportline has announced Mark Pippin as the newly-appointed bike director, taking charge of all Sportline-owned bike brands: Ridgeback, Genesis, Saracen and Adventure. Pippin arrives at Sportline with 35 years of experience in the global bike industry, having held senior product development roles at some of the biggest names in the …

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iceBike* schedule of speakers revealed

Every year, iceBike* seminars host a selection of experts from a wide-range of organisations. E-bikes is one of the fastest-growing categories in cycling and international account manager at Shimano Europe, Boy Oudenampsen will be discussing the market and how Shimano STEPS is changing the game. Tim Kelley from K-Edge is …

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Madison to expand key dealer tools for iceBike* ’18

The area will offer dealers advice and tips about the various services available to them that they may not yet taken advantage of. The Business Services Area this year will be full of useful tools for dealers to find out more about the Madison range. New for 2018, the area …

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