Tag Archives: Sportline

Madison and Sportline has announced an agreement to be the exclusive distributors of AtranVelo in the UK and Ireland. AtranVelo was at iceBike* South on the Genesis and Ridgeback stands, and will return to the same spot at iceBike* North later this week Based in Falkenberg, Sweden, AtranVelo is a …

After a successful return in 2023 with a new format, Madison’s house show is back to highlight all that Madison and Sportline has to offer. CEO Dom Langan discusses what people can expect from the 2024 edition This piece first appeared in the February edition of BikeBiz magazine – get …

The chair of the All Party Transport Select Committee has attended a visit at Madison along with the Bicycle Association. On Friday, October 20, Madison and Sportline welcomed Iain Stewart, MP for Milton Keynes South, and chair of the All Party Transport Select Committee. This Select Committee brings together MPs …

Madison and Sportline have confirmed the dates for the 2024 edition of iceBike. For the second year running, the show will retain its two-show format with events in both Manchester and London. IceBike South will come first on Sunday, February 25 and Monday, February 26, then iceBike North later that …

Sportline has announced the return of James Olsen to the business in the newly created position of creative lead. As product and brand manager for Genesis bikes in the mid to late 2000s, Olsen was a key figure in launching Genesis as a brand in its own right after its …

Madison has announced that three new sales managers have joined its sales team. John Oakes and Malcolm Coles will be under the Madison brand, while Rowan Smith joins the Sportline team. All three are industry veterans and bring a huge amount of knowledge and experience to the company, the distributor …

Freewheel now has 417 retailers on board, growing from 62 since its launch four years ago. Kellie Parsons, marketing director at Madison and Sportline, tells BikeBiz how it works and the benefits it has for dealers

Ridgeback has announced the new Errand, the “perfect do-it-all city e-bike”. A statement from Ridgeback distributor Sportline said: “It’s called the Errand because the ‘I’m-just-popping-out-for-a-bit’ wasn’t quite as catchy, but that really is the idea behind this bike: make the ultimate utility bike for urban riding, something you’ll ride whether …

digiBike is returning with a whole month of content from Monday 21st February to Friday 18th March. Dominic Langan, CEO at Madison and Sportline, outlines what we can expect from the online show

BikeBiz catches up with several UK distributors to reflect on a bizarre yet successful period for the cycling industry. Today, we hear from Dominic Langan, CEO, Madison and Sportline