Tag Archives: Sports Marketing Surveys

BA welcomes strong response in Cycle Industry Census

The BA has welcomed strong industry participation in the first UK Cycle Industry Census, which over the summer collected responses from companies across all sectors of the industry. The BA estimates that the responses cover between 30% and 65% of the whole UK cycling market by turnover, meaning that probably …

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Rise in active journeys helping reduce car use among commuters, study finds

Cycling, walking and public transport are contributing to a consistent reduction in car use among commuters, according to the latest figures from Sports Marketing Surveys. Compared to 2020, the number of people cycling to work has ‘held up strongly’. In week one of the study, back in mid-June 2020, just …

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Businesses urged to take part in Cycle Industry Census

Businesses across the UK cycling industry are being urged to participate in a Cycle Industry Census – commissioned by the BA. All in the UK cycle industry are invited to take part, be that as a retailer, distributor, manufacturer, hire operator, insurer, service provider, trainer or event organiser, or any …

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Supply chains ‘remain a barrier’ to thriving European cycling industry

This article was written by Sports Marketing Surveys Figures from Europe’s leading cycling businesses paint a portrait of an industry that has risen to the challenge presented by the pandemic, gradually returning to and eventually overhauling 2019 sales in 2020. 73% of cycling businesses ended last year with higher revenues …

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UK cycling market valued at £2.31 billion in 2020, reports BA

The cycling market was valued at £2.31 billion in 2020, an increase of 45% vs 2019, the BA has revealed in a new impact report. Building On The Boom: The UK Cycling Market in 2020 and Beyond was produced using data from the BA’s Market Data Service (MDS), powered by …

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UK cycling market set to be worth £2.2 billion by end of 2020

The BA has released a new ‘COVID Impact’ report on the UK cycling economy, covering sales from January to October 2020. This follows its publication in June of a baseline report on the UK cycling sector, which provided accurate and granular sales data for calendar years 2018 and 2019. Both …

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