Tag Archives: Sports Marketing Surveys

The digital edition of BikeBiz January is now available online. Our first edition of 2021 hears from the winners of last month’s BikeBiz Awards, talks ambition, advocacy and evolving communities with new Cycling UK CEO Sarah Mitchell, and reflects on gender equality in cycling. This month’s sector guides are energy …

According to the BA’s Market Data Service – powered by Sports Marketing Surveys (SMS) – it’s beginning to look a lot like Christmas buying habits will be very different in 2020...

The BA has released a new ‘COVID Impact’ report on the UK cycling economy, covering sales from January to October 2020. This follows its publication in June of a baseline report on the UK cycling sector, which provided accurate and granular sales data for calendar years 2018 and 2019. Both …

New data from the Bicycle Association Market Data Service, powered by SMS, has highlighted the spiralling value of e-bikes to the UK cycling market

The digital edition of BikeBiz December is now available. This month, we catch up with seven distributors to reflect on an unorthodox year, explore Christmas buying habits in 2020 and discuss how the e-bike industry can help promote sustainable transport. This month’s sector guides are wheels, tyres and inner tyres …

The digital edition of BikeBiz November is now available. This month, we look at the impact of e-scooters on bike share schemes, find out how oval rings can benefit all and catch up with the winners from 2019’s BikeBiz Awards ahead of this year’s iteration. This month’s sector guide is …

Researchers have long concluded that the start of a new school year triggers a powerful sense of renewal in adults as well as children. For parents and pupils, the rituals of buying new uniforms, rucksacks, and schoolbooks beckon in a very literal sense of change. Even for those of us …

Headline data revealed a relatively tough market overall during August with sales value down 6%, and volumes down 10%

The findings reveal that sales for the first six months of 2019 are down – 4.8% in volume against 2018

In April, the Bicycle Association launched a ‘Trade Network’ to connect independent bike shops with its advocacy work and support programmes. BikeBiz caught up with BA data analyst consultant John Styles to find out more