Tag Archives: Sports Marketing Surveys

The BA has welcomed strong industry participation in the first UK Cycle Industry Census, which over the summer collected responses from companies across all sectors of the industry. The BA estimates that the responses cover between 30% and 65% of the whole UK cycling market by turnover, meaning that probably …

Cycling, walking and public transport are contributing to a consistent reduction in car use among commuters, according to the latest figures from Sports Marketing Surveys. Compared to 2020, the number of people cycling to work has ‘held up strongly’. In week one of the study, back in mid-June 2020, just …

By David Middlemiss, associate director of the Bicycle Association

Businesses across the UK cycling industry are being urged to participate in a Cycle Industry Census – commissioned by the BA. All in the UK cycle industry are invited to take part, be that as a retailer, distributor, manufacturer, hire operator, insurer, service provider, trainer or event organiser, or any …

This article was written by Sports Marketing Surveys Figures from Europe’s leading cycling businesses paint a portrait of an industry that has risen to the challenge presented by the pandemic, gradually returning to and eventually overhauling 2019 sales in 2020. 73% of cycling businesses ended last year with higher revenues …

Cycling is pushing boundaries, writes Sports Marketing Surveys' Marc Anderman

The cycling market was valued at £2.31 billion in 2020, an increase of 45% vs 2019, the BA has revealed in a new impact report. Building On The Boom: The UK Cycling Market in 2020 and Beyond was produced using data from the BA’s Market Data Service (MDS), powered by …

Sports Marketing Surveys’ Marc Anderman explores the advocacy value of the cycling market data service

According to the BA’s Market Data Service – powered by Sports Marketing Surveys (SMS) – it’s beginning to look a lot like Christmas buying habits will be very different in 2020...

The BA has released a new ‘COVID Impact’ report on the UK cycling economy, covering sales from January to October 2020. This follows its publication in June of a baseline report on the UK cycling sector, which provided accurate and granular sales data for calendar years 2018 and 2019. Both …