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Tag Archives: Sports Marketing Surveys

How LBSD provides a chance to get people back to cycling

Researchers have long concluded that the start of a new school year triggers a powerful sense of renewal in adults as well as children. For parents and pupils, the rituals of buying new uniforms, rucksacks, and schoolbooks beckon in a very literal sense of change. Even for those of us …

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How will the BA’s new trade network benefit IBDs?

In April, the Bicycle Association launched a ‘Trade Network’ to connect independent bike shops with its advocacy work and support programmes. BikeBiz caught up with BA data analyst consultant John Styles to find out more

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