Tag Archives: SRAM

RockShox has introduced the new SID collection, including the SID SL Ultimate, the SID SL Select, the SID Ultimate, the SID Select and the SIDLuxe Ultimate. SID SL Ultimate “The lightest, fastest fork of 2020, full stop. With SID SL Ultimate, we added our new Charger Race Day damper, machined …

ZyroFisher has refreshed its SRAM offering as it looks to drive support to IBDs. The UK distributor wants to make ordering SRAM products “as easy as possible”, introducing “everyday low pricing” across its best-selling chains, cassettes and brake pads. It is also removing sign up costs and restrictions on minimum …

SRAM is joining the global effort in supporting International Women’s Day on 8th March by outlining its commitments to pursue gender parity in the sport of cycling. The brand is adding its voice to the #EachForEqual conversation by “endeavouring” to get more women to any of cycling’s analogous start lines, …

"This amazing activation will see 50 lives changed by providing a bicycle to those who have only ever walked"

The 2020 roster consists of 16 riders from ten different countries

BikeBiz rounds up the latest from Whittlebury Hall

Including the 35mm carbon riser bar, the 35mm carbon DH riser bar and the 31.8mm carbon riser bar

"We’re all about supporting the independent bike dealer, and this programme is designed to do just that"

The donations page is now open and will close on 31st December

His new role comes after four years as a core member of the SRAM marketing and communications team in Europe