Strava has announced the release of its Year In Sport: The Trend Report, highlighting the global trends among active people across generations. According to the report, Gen Z’s behaviours and habits vary from other generations, but they also have different motivators, barriers and interests when it comes to staying active. …
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Strava, the digital community with more than 120 million users, has announced the appointment of Michael Martin as the company’s new chief executive officer. Martin will also join the Strava board of directors upon assuming the role on Tuesday, January 2, 2024. Currently, Martin serves as the general manager of …
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Strava has announced a new in-app integration with Spotify that enables users to stream music, podcasts and audiobooks while recording activities on Strava. From now, users can play, pause, resume, skip and browse Spotify favourites from the record screen on Strava. This new integration removes the need for Spotify free …
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Zwift has announced a first-of-its-kind video integration with Strava, meaning Zwifters can now attach 15-second video clips to their virtual Zwift activities uploaded to Strava. Zwift, the global online fitness platform for cyclists, triathletes, and runners, is the first Strava partner to take advantage of the video API since Strava …
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Strava has announced the acquisition of Fatmap, a mobile app for discovering, planning, navigating and memorialising outdoor adventures. The acquisition will give Strava subscribers access to the full Fatmap offering and is part of Strava’s ongoing investment to provide a ‘best-in-class digital experience for people who are striving for an …
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Strava has announced the board appointment of TMRW Life Sciences, Inc. (TMRW) CEO Tara Comonte. Comonte has joined the board following a year of growth where the subscription platform surpassed 100 million registered users and introduced features like video and activity types like gravel rides, mountain bike rides, and trail …
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Strava has announced the release of the 2022 edition of its Year In Sport data report, revealing global trends in sports and active transportation. The 2022 findings show which ‘new normal’ routines have stuck, from the lasting popularity of trail sports to changing commuting patterns and the ways we share aspects …
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Strava has acquired Recover Athletics, a prehab app for runners. The acquisition will give all Strava subscribers access to Recover Athletics content including personalised prehab and injury prevention exercise plans. “Recover Athletics addresses a fundamental problem for athletes and provides an avenue to avoid painful periods of injury in order …
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Strava has announced a three-year partnership with the Tour de France and the Tour de France Femmes avec Zwift. The Tour de France and the Tour de France Femmes avec Zwift will ‘come to life’ inside the Strava app with a content hub dedicated to telling the story of the …
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Strava is expanding its Maps tool with ‘Points of Interest’, aiming to help athletes plan where to go and find essentials on the move. Strava has combined the Open Street Maps database with the heatmap of its 95 million global athletes, to identify the most popular spots and locations for …
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