Tag Archives: The Bike Club

Cycling Marketing Board set up to entice new consumers to ride and diversify cycling’s image

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …

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The Bike Club secures funding of £5.7 million

The Bike Club has confirmed funding of £5.7million, helping the brand expand its fleet of lightweight bicycles available to families for a monthly subscription. The subscription bicycle scheme, founded in 2016 by Alexandra Rico-Lloyd and James Symes, is now the “largest private bike-rental scheme in the UK”. With a current …

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The Bike Club appoints Panther as delivery partner

The Bike Club has appointed Panther Warehousing as its delivery partner in order to help meet ever-increasing demand. Panther’s ability to offer a simultaneous delivery/swap out solution was instrumental in the two-man white glove delivery specialist being awarded the contract to support the Bike Club’s unique circular economy solution to …

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Cycling industry unites to launch new campaign

Leading voices from the cycle industry have joined forces to show that #BikeIsBest in a new multi-format campaign. In the UK, two thirds (68%) of all journeys are under five miles, a distance that can be easily cycled by most people. Believing that #BikeIsBest, many of the cycling industry’s biggest …

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The Bike Club on its flexible subscription service and the importance of getting children cycling young

The Bike Club aims to provide high-quality, lightweight bikes via flexible monthly subscription. Founders James Symes and Alexandra Rico-Lloyd tell Rebecca Morley how it benefits families and why it’s important to get children cycling young Buying high-quality bikes for children to learn to ride can be expensive and wasteful, forcing …

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the Bike Club reserves all bikes for key workers

the Bike Club has made its entire fleet of adult bikes free for key workers in London. The company – traditionally a UK-wide subscription service for kids bikes – is offering free membership until 1st June with the view to an extension. It aims to support all front-line key workers …

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