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Tag Archives: The Tour Of Britain

Tour of Britain on the lookout for the UK’s best ‘land art’

Organisers of the OVO Energy Tour of Britain have today launched a new competition to look for the best ‘land art’ alongside the route of this year’s 1,140-kilometre event. The tradition of creating so-called ‘land art’ along the route has been a common practice at the OVO Energy Tour of …

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Wahoo takes on Tour series with new partnership

Wahoo will act as SweetSpot’s official training and cycle computer partner for the upcoming season. This move will see the American brand significantly enhance the television and digital coverage of the OVO Energy Tour of Britain, OVO Energy Women’s Tour and OVO Energy Tour Series. Wahoo will provide an insight …

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OVO and Fusion Media partner on cycling campaigns

OVO Energy has appointed Fusion Media to handle its cycling PR brief for the UK market. Earlier this month, OVO Energy announced a two-year deal to be headline partner to the OVO Energy Tour of Britain, OVO Energy Women’s Tour and, for the first time, OVO Energy Tour Series. Founded …

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Women’s Tour picks up accolade at London awards

The OVO Energy Women’s Tour was named Sporting Event of the Year at the Event Production Awards in London on this week. Last year’s race, the fourth edition of Britain’s leading UCI Women’s WorldTour event, beat the Nitto ATP World Finals, Tour de Yorkshire and the Bournemouth 7s Festival to …

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Le Col to produce jerseys for The Tour of Britain

SweetSpot has appointed performance clothing brand Le Col as its Official Cycle Clothing Partner, in a move that will see the brand providing the leaders’ jerseys for the OVO Energy Tour of Britain, OVO Energy Women’s Tour and The Tour Series. Founded in 2011 by professional rider Yanto Barker, Le …

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