French tyre brand Hutchinson Cycling Dpt has launched a new campaign called #HerOwnStory, targeted at increasing women’s participation in cycling. #HerOwnStory is about tackling the level of women’s participation in cycling across all levels and having a frank and open conversation about the barriers to entry. It aims to inspire …
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Evans Cycles is set to operate as the official UK retailer for the 2022 Tour de France. The retailer said it is ‘thrilled’ to be working with the Tour, offering licensed kit and merchandise across its 82 stores and online. The Tour de France commences on 1st July with the …
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The Tour 21 has announced a new partnership with Ribble, which will see the official event Ride Captains have access to Ribble bikes for the event this summer. The Tour 21 is an endurance challenge which sees a group of amateur riders tackle the entire route of the Tour de …
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Strava has announced a three-year partnership with the Tour de France and the Tour de France Femmes avec Zwift. The Tour de France and the Tour de France Femmes avec Zwift will ‘come to life’ inside the Strava app with a content hub dedicated to telling the story of the …
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Tour de France partners Santini and Hotchillee have announced a three-year partnership, with Santini becoming the official kit supplier for the events company and its global cycling community. Hotchillee’s flagship three-day London-Paris, which is delivered officially with the Tour de France, will see amateur cyclists arrive in Paris the day …
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British blood cancer charity Cure Leukaemia has announced that Santini will become the official kit supplier for The Tour 21 this year. The three-year partnership means that Cure Leukaemia’s major cycling event, The Tour 21, which will see amateur cyclists take on all 21 stages of the Tour de France …
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Santini has been selected as sponsor of L’Étape du Tour de France 2022. The Italian cycling wear company is dedicating both a men’s and a women’s collection to the event, which takes place on 10th July next year. The collections will be available to purchase in the Village and on …
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Destination Sport Experiences has launched to the market, aiming to cater for athletes who want to participate in the best cycling, running and triathlon events across the world. Created by Portman Travel Group, which has in recent years launched Clarity Sports, Sportsbreaks.com and Amaze, Destination Sports Experiences is headed up …
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Santini Cycling Wear and A.S.O. have announced a new agreement that makes the Italian brand official partner to the Tour de France from 2022. The company will supply the Yellow Jersey and the other official jerseys for the elite multi-stage road race. The sponsorship deal also includes the Tour de …
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Colnago has presented the V3Rs Capsule Collection, inspired by the successes of Tadej Pogačar at the Tour de France. The three bikes “represent Colnago’s excellence in terms of technological innovation, performance and style”. The versions include one with yellow-black livery, one with white polka dot-black livery and one with a …
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