Tag Archives: Tour de France

Santini to sponsor L’Étape du Tour de France 2022

Santini has been selected as sponsor of L’Étape du Tour de France 2022. The Italian cycling wear company is dedicating both a men’s and a women’s collection to the event, which takes place on 10th July next year. The collections will be available to purchase in the Village and on …

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Portman Travel Group launches new sports travel brand Destination Sport Experiences

Destination Sport Experiences has launched to the market, aiming to cater for athletes who want to participate in the best cycling, running and triathlon events across the world. Created by Portman Travel Group, which has in recent years launched Clarity Sports, Sportsbreaks.com and Amaze, Destination Sports Experiences is headed up …

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Santini to partner with Tour de France from 2022

Santini Cycling Wear and A.S.O. have announced a new agreement that makes the Italian brand official partner to the Tour de France from 2022. The company will supply the Yellow Jersey and the other official jerseys for the elite multi-stage road race. The sponsorship deal also includes the Tour de …

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Colnago presents V3Rs collection inspired by Tadej Pogačar’s TdF successes

Colnago has presented the V3Rs Capsule Collection, inspired by the successes of Tadej Pogačar at the Tour de France. The three bikes “represent Colnago’s excellence in terms of technological innovation, performance and style”. The versions include one with yellow-black livery, one with white polka dot-black livery and one with a …

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Chicken CycleKit’s brands win big at Tour de France

Chicken CycleKit has been successful at the Tour de France, with Tadej Pogačar’s bike nearly fully equipped with products from its brands. “Take one look at Tadej Pogačar’s rival crushing performance at this year’s Tour de France, and you are looking at not only arguably the world’s most talented rider, …

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Continental’s Grand Prix 5000 cream sidewall tyre returns

Continental has announced the return of the cream sidewall Grand Prix 5000 road tyre to celebrate the 2021 Tour de France, joining the transparent sidewall and traditional black tyres to form the new colours range. Initially available as a special edition for the Tour de France 2020, Continental has responded …

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Ribble Cycles launches TV ad campaign to air during TdF

Ribble Cycles is launching its first-ever TV advertising campaign to coincide with the start of this year’s Tour de France (TdF) tomorrow, 26th June. The brand has been ridden by multiple British cycling champions and TdF winners at various stages in their careers. The campaign harnesses Ribble’s passion for cycling, …

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Bollé riders to debut new Volt+ lens at this year’s TdF

Bollé riders are to debut the brand’s new Volt+ lens at this year’s Tour de France, developed using artificial intelligence. “With these lenses, colours become really spectacular, it’s amazing,” said Bollé rider Jakob Fuglsang. “On the road, they also give the huge advantage of helping me to distinguish more clearly …

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Zwift to be presenting partner of Tour de France Femmes avec Zwift

Zwift will be the presenting partner of the Tour de France Femmes avec Zwift, with the inaugural edition starting on 24th July 2022 in Paris on the Champs-Élysées. The four-year partnership will spearhead Zwift’s broader strategy to grow women’s cycling and lay solid foundations, as the race seeks to establish …

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Sidi partners with Tao Geoghegan Hart

Tao Geoghegan Hart is to wear Sidi shoes for the 2021 season. He will kick off his racing calendar at Tour des Alpes Maritimes et du Var 19th February, where he intends to compete for the general classification. He will also make his Tour de France debut this summer as …

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