Tag Archives: Trek

Cycling Marketing Board set up to entice new consumers to ride and diversify cycling’s image

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …

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BikeBiz January edition is now available

The digital edition of BikeBiz January is now available online. Our first edition of 2021 hears from the winners of last month’s BikeBiz Awards, talks ambition, advocacy and evolving communities with new Cycling UK CEO Sarah Mitchell, and reflects on gender equality in cycling. This month’s sector guides are energy …

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BDA responds to Cyclescheme’s reduction in retailer commission rates

The Bicycle Dealers Association (BDA) has responded to Cyclescheme’s recent announcement of a reduction in retailer commission rates. Effective from yesterday on any unredeemed e-certificate, Cyclescheme commission has been reduced to 8.33%, excluding VAT, for all bikes, accessories and helmets. From the beginning of November, a commission cap will be …

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BA mediates industry talks on Cycle to Work commissions

The BA has been acting as an impartial mediator in talks between a number of its members on the topic of Cycle to Work commissions. At the request of brands Giant, Raleigh, Specialized and Trek, and scheme provider Cyclescheme, the BA has been facilitating a series of discussions with the …

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SRAM partners with Telenet-Baloise Lions

SRAM has officially partnered with Belgian-based cyclocross and continental road team Telenet-Baloise Lions. The team, which consists of 13 riders, nine men and four women, rode on SRAM components during the 2019-2020 season. “SRAM loves cyclocross, understands cyclocross, and we were very satisfied with the support last season,” said team manager …

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Evans Cycles opens new Newcastle branch

Evans Cycles has opened a new store in Newcastle. With over 6,500 square feet spread across two floors, the store will stock over 250 bikes as well as products from brands including Cannondale, Fox, Trek, Brompton, Pinnacle, Raleigh, Castelli, GORE and Endura. The store also comes complete with a fully …

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Nevis Range and Trek renew commercial partnership for 2020/21

The Nevis Range Mountain Experience and Trek have renewed their commercial partnership for 2020/21. The Fort William based mountain resort reopened on 15th July after the COVID-19 outbreak forced it to close over the past months. In the past 12 months, Nevis Range and Trek have worked together on a …

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Cycle Show moves to Alexandra Palace alongside London eBike Festival for 2021 event

The Cycle Show is moving to Alexandra Palace alongside the London eBike Festival for a new-look event in 2021. Now celebrating its 19th year, the Cycle Show is returning to London after nine years at the NEC. The London eBike Festival was due to launch in May this year with …

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KOO and Trek-Segafredo continue WorldTour partnership

KOO is continuing its partnership with WorldTour men’s and women’s Trek-Segafredo teams for a further two seasons until 2022. Following months of uncertainty and virtual riding to help sustain momentum, both the men’s and women’s teams are now training hard for their respective returns to road racing, and Italian eyewear team …

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