Tag Archives: Trek

Trek teams up with PRiDE OUT to create more cycling opportunities for LGBTQIA+ people in UK

Trek Bicycle has partnered with PRiDE OUT in an effort to bring greater diversity, equity and inclusion of the LGBTQIA+ community to cycling. The partnership aims to grow the reach and visibility of PRiDE OUT and PRiDE OUT rides in a number of ways that celebrate inclusivity and individuality. Trek …

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Castore partners with Trek Segafredo with off-bike apparel range

Castore Sportswear has entered the world of pro cycling with a partnership with the Trek Segafredo WorldTour team. Under the agreement with Trek Segafredo, Castore will become the official supplier of off-bike and gym clothing. The partnership will provide riders of the Trek Segafredo men and women’s teams with a …

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Cycling Marketing Board set up to entice new consumers to ride and diversify cycling’s image

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …

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BikeBiz January edition is now available

The digital edition of BikeBiz January is now available online. Our first edition of 2021 hears from the winners of last month’s BikeBiz Awards, talks ambition, advocacy and evolving communities with new Cycling UK CEO Sarah Mitchell, and reflects on gender equality in cycling. This month’s sector guides are energy …

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BDA responds to Cyclescheme’s reduction in retailer commission rates

The Bicycle Dealers Association (BDA) has responded to Cyclescheme’s recent announcement of a reduction in retailer commission rates. Effective from yesterday on any unredeemed e-certificate, Cyclescheme commission has been reduced to 8.33%, excluding VAT, for all bikes, accessories and helmets. From the beginning of November, a commission cap will be …

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BA mediates industry talks on Cycle to Work commissions

The BA has been acting as an impartial mediator in talks between a number of its members on the topic of Cycle to Work commissions. At the request of brands Giant, Raleigh, Specialized and Trek, and scheme provider Cyclescheme, the BA has been facilitating a series of discussions with the …

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SRAM partners with Telenet-Baloise Lions

SRAM has officially partnered with Belgian-based cyclocross and continental road team Telenet-Baloise Lions. The team, which consists of 13 riders, nine men and four women, rode on SRAM components during the 2019-2020 season. “SRAM loves cyclocross, understands cyclocross, and we were very satisfied with the support last season,” said team manager …

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Evans Cycles opens new Newcastle branch

Evans Cycles has opened a new store in Newcastle. With over 6,500 square feet spread across two floors, the store will stock over 250 bikes as well as products from brands including Cannondale, Fox, Trek, Brompton, Pinnacle, Raleigh, Castelli, GORE and Endura. The store also comes complete with a fully …

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Nevis Range and Trek renew commercial partnership for 2020/21

The Nevis Range Mountain Experience and Trek have renewed their commercial partnership for 2020/21. The Fort William based mountain resort reopened on 15th July after the COVID-19 outbreak forced it to close over the past months. In the past 12 months, Nevis Range and Trek have worked together on a …

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