Tag Archives: Trek

Castore Sportswear has entered the world of pro cycling with a partnership with the Trek Segafredo WorldTour team. Under the agreement with Trek Segafredo, Castore will become the official supplier of off-bike and gym clothing. The partnership will provide riders of the Trek Segafredo men and women’s teams with a …

By Jez Loftus, media and PR specialist, Trek

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …

The Bicycle Dealers Association (BDA) has responded to Cyclescheme’s recent announcement of a reduction in retailer commission rates. Effective from yesterday on any unredeemed e-certificate, Cyclescheme commission has been reduced to 8.33%, excluding VAT, for all bikes, accessories and helmets. From the beginning of November, a commission cap will be …

The BA has been acting as an impartial mediator in talks between a number of its members on the topic of Cycle to Work commissions. At the request of brands Giant, Raleigh, Specialized and Trek, and scheme provider Cyclescheme, the BA has been facilitating a series of discussions with the …

SRAM has officially partnered with Belgian-based cyclocross and continental road team Telenet-Baloise Lions. The team, which consists of 13 riders, nine men and four women, rode on SRAM components during the 2019-2020 season. “SRAM loves cyclocross, understands cyclocross, and we were very satisfied with the support last season,” said team manager …

Evans Cycles has opened a new store in Newcastle. With over 6,500 square feet spread across two floors, the store will stock over 250 bikes as well as products from brands including Cannondale, Fox, Trek, Brompton, Pinnacle, Raleigh, Castelli, GORE and Endura. The store also comes complete with a fully …

The Nevis Range Mountain Experience and Trek have renewed their commercial partnership for 2020/21. The Fort William based mountain resort reopened on 15th July after the COVID-19 outbreak forced it to close over the past months. In the past 12 months, Nevis Range and Trek have worked together on a …

The Cycle Show is moving to Alexandra Palace alongside the London eBike Festival for a new-look event in 2021. Now celebrating its 19th year, the Cycle Show is returning to London after nine years at the NEC. The London eBike Festival was due to launch in May this year with …

KOO is continuing its partnership with WorldTour men’s and women’s Trek-Segafredo teams for a further two seasons until 2022. Following months of uncertainty and virtual riding to help sustain momentum, both the men’s and women’s teams are now training hard for their respective returns to road racing, and Italian eyewear team …