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Tag Archives: Upgrade Bikes

Challenge issues consumer product safety bulletin

Challenge has issued a safety bulletin to its customers, to reconfirm that its tyres should not be used with any rims or wheels that do not comply with either the current 2019 ETRTO, past ETRTO or soon to be released ISO 5775 global standards for tyre and wheel fit. It …

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Upgrade to exclusively distribute Trust Performance in UK

Upgrade Bikes has been chosen as the exclusive UK distributor of Trust Performance products. Trust is a new company, founded by Dave Weagle, engineer and inventor of suspension designs DW link, Delta link, and Split Pivot, Jason Schiers, founder of Enve Composites, and Hap Seligal, co-founder of US retailer, Competitive …

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Tom Catton joins Upgrade in new digital marketing manager role

Tom Catton has joined Upgrade Bikes in a new position focused on digital marketing, strengthening the West Sussex based distributor’s sales and marketing team. He will be working across all Upgrade’s exclusive brands plus house brands DMR and Kinesis UK, and will aim to increase the company’s digital footprint by working …

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Spin-Up in a Brewery returns

Spin Up in a Brewery is returning for the first time since 2015 and will take place on 9th June between 11:30am and 6:30pm. Established in 2012, the event is once again a collaboration between two West Sussex-based companies: the craft brewery Dark Star and bicycle brand Kinesis UK. Spin …

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Ritchey makes the move to Upgrade

Ritchey International is making a change to its IBD distribution in the UK, with Upgrade Bikes becoming the new home. "The UK has always been a strong market for Ritchey, with many loyal customers throughout the region. With our ever-developing product range, continued innovation, and increasing consumer interaction, we felt …

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