Tag Archives: Upgrade

Effetto Mariposa has unveiled a new line of cleaning and lubricating products. The products are Allpine Light – a biodegradable bicycle cleaner, Allpine Extra – a degreaser with pine oil, Flowerpower Wax – a chain lubricant with sunflower seed wax, Mangiacatena – a chain cleaning device, and a Cog Brush. …

DexShell has joined forces with Upgrade Bikes for its UK bike trade distribution. Over the past few years, DexShell has established itself as a premium brand in the waterproof accessory market. Now, for the first time, the brand has joined forces with a dedicated cycle industry supplier to further strengthen …

Repente has unveiled the Prime 3.0 – 142, directly derived from Prime 2.0. The first change concerns the width of the saddle, 142mm – one of the sizes most in demand on the market, said the brand, which completes the range alongside the more traditional 132mm version. The shape of …

Rebecca Morley catches up with SixSixOne’s Andy Gowan and Upgrade’s Rory Hitchens

Upgrade Bikes has been appointed the exclusive distributor of SixSixOne for the UK. The distributor will offer the ever-expanding SixSixOne product lineup, featuring a range of protection, helmets, goggles, gloves, body supports and casual apparel. Dealers can now pre-order the next generation of MTB protection via the Upgrade B2B site, …

The new LYFE e-bike is now live on the Upgrade and KinesisUK sites. LYFE is a lower-priced model than the Range, which was introduced last year, and targets the demand for an urban/fitness bike. Two versions are available, LYFE in Slate Blue and LYFE Equipped in a Woods Sage colour …

Upgrade Bikes has partnered with nutrition brand OTE to distribute its products in the UK and Ireland. The brand becomes the first nutrition brand in Upgrade’s portfolio, which includes bikes, parts and accessories. Matt Killick, Upgrade Bikes’ sales manager, stated: “We have been looking to partner with a leading nutrition …

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …

BikeBiz catches up with seven UK distributors to reflect on a bizarre yet successful period for the cycling industry

DMR has presented the new V11 pedal. The V11 is moulded with the same shape as the multi-award-winning Vault pedal, the brand said, providing a “huge platform with DMR’s unique concave shape that allows your foot to sit deep into the centre for supreme grip”. The pedal’s durable glass-reinforced nylon …