Tag Archives: Upgrade

Styrkr, the British sports nutrition business, has added a new product to its range with the introduction of Gel50. Gel50 has been created to be a “quick and convenient energy gel packed with 50g of dual-carbohydrates”, and offered in two flavours – mixed berry and citrus fruits. Designed to help …

Effective from Thursday, February 1, 2024, ABUS, the German manufacturer of locks and helmets, will be available from two new UK distribution partners – Upgrade Bikes, and Bob Elliot – as well as directly from ABUS UK. The move follows significant recent investment by ABUS in the UK. In early …

Fazua has announced a distribution partnership with Upgrade Bikes, a significant step to grow the brand beyond the German-speaking market. The Sussex-based distributor will be responsible for the UK distribution and sales of Fazua spare parts and will carry out both warehousing and the delivery of products. This includes complete …

Upgrade Bikes has announced the introduction of Stan’s NoTubes to its portfolio of brands available to the UK dealer network, with immediate effect. In 2001, Stan’s NoTubes developed a method to replace inner tubes with a liquid sealant to repair punctures instantly. With the removal of the inner tube, off-road …

Upgrade Bikes has announced the introduction of Styrkr nutrition to its portfolio of brands available to the UK dealer network. Styrkr, pronounced [ stir-kuh ], means “strength” in old Norse. The brand is approaching the nutrition market with a unique approach in a bid to “rewrite the rulebook for traditional …

The inaugural Rider of the Year Awards by Mountain Biking UK and Cycling Plus, presented by Lezyne, takes place next month. Cycling Plus and MBUK, published by Our Media, will each name their overall Rider of the Year, Newcomer of the Year and a Lifetime Achievement award. Ahead of the …

Upgrade Bikes has announced the introduction of Lizard Skins, a long-time manufacturer of grips and handlebar tape, to its portfolio of brands. Ryan Huntington, Lizard Skins sales and marketing director, said: “We are so excited to be working with Upgrade Bikes. They have a great reputation in the UK cycling …

West Sussex-based distributor is famed for stocking stylish and popular brands. BikeBiz caught up with founder Damian Mason and head of marketing Mark Noble This piece first appeared in the July edition of BikeBiz magazine – get your free subscription here “The opportunities for the industry are, as ever, the …

Upgrade Bikes has announced the addition of Caven O’Hara to the new role of website content manager at the Sussex-based distributor. O’Hara has a wealth of website experience, having worked in the bicycle trade for years in previous similar roles at Sigma Sports, Evans Cycles and more recently with Balfe’s …

West Sussex distributor Upgrade Bikes has announced the introduction of Eclipse Inner Tubes to its portfolio of brands. Eclipse inner tubes are made from Thermoplastic Polyurethane. This material was invented in the 1960s and Eclipse was the first brand to use it for commercial inner tubes back in 2011. Eclipse …