Tag Archives: Upgrade

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …

BikeBiz catches up with seven UK distributors to reflect on a bizarre yet successful period for the cycling industry

The digital edition of BikeBiz December is now available. This month, we catch up with seven distributors to reflect on an unorthodox year, explore Christmas buying habits in 2020 and discuss how the e-bike industry can help promote sustainable transport. This month’s sector guides are wheels, tyres and inner tyres …

DMR has presented the new V11 pedal. The V11 is moulded with the same shape as the multi-award-winning Vault pedal, the brand said, providing a “huge platform with DMR’s unique concave shape that allows your foot to sit deep into the centre for supreme grip”. The pedal’s durable glass-reinforced nylon …

Repente has added the gravel-specific Artax GL saddle to its range. The shaping of the support in the rear part of the saddle is designed to minimise high-pressure points on the ischial bones, said Repente, and pressure relief in the perineal area is guaranteed by the anatomical channel and the …

Effetto Mariposa has launched Végétalex, a biodegradable, plant-based tyre sealant. Végétalex contains finely ground olive stones and cellulose fibers to deliver a “tremendous puncture clogging effect”. This mix, held together by xanthan gum, fixes punctures ranging from small tyre porosities to bigger cuts, said Effetto Mariposa. The sealant has been …

Upgrade recently added Thomson to its brand portfolio. Rebecca Morley caught up with Rory Hitchens to find out more

TRP is expanding its product line with a new 12-speed shifter and derailleur. The two TRP drivetrain systems, TR12 and DH7, are the results of a development relationship with five-time DH World Cup Overall Champion Aaron Gwin and his personal mechanic John Hall, along with the input given from Team …

Trust Performance is suspending its operations, effective immediately. In a statement on its website, the brand said 2020 brought “a number of unexpected factors”, starting with the shut-down of key parts of its Asian supply chain following Chinese New Year due to COVID-19. “In February, demand slowed considerably as macro …

Upgrade is now offering dealers direct shipping to consumers as an option on B2B orders. This will allow any products to be sent directly to a consumer’s home address on behalf of the dealer who has placed the order with Upgrade. There is a £5 carriage fee for each order …