Tag Archives: Upgrade

BikeBiz July edition is now available

The digital edition of BikeBiz July is now available online. This month, we hear from BikeBiz Woman of the Year 2020 Clare Dewey, catch up with SixSixOne and Upgrade and sit down with Kids Ride Shotgun. This month’s sector guides are indoor training and power meters and cycle lights. ‘I’ve …

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SixSixOne appoints Upgrade as exclusive UK distributor

Upgrade Bikes has been appointed the exclusive distributor of SixSixOne for the UK. The distributor will offer the ever-expanding SixSixOne product lineup, featuring a range of protection, helmets, goggles, gloves, body supports and casual apparel. Dealers can now pre-order the next generation of MTB protection via the Upgrade B2B site, …

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KinesisUK’s new LYFE e-bike now live with Upgrade

The new LYFE e-bike is now live on the Upgrade and KinesisUK sites. LYFE is a lower-priced model than the Range, which was introduced last year, and targets the demand for an urban/fitness bike. Two versions are available, LYFE in Slate Blue and LYFE Equipped in a Woods Sage colour …

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Upgrade Bikes to distribute OTE in UK and Ireland

Upgrade Bikes has partnered with nutrition brand OTE to distribute its products in the UK and Ireland. The brand becomes the first nutrition brand in Upgrade’s portfolio, which includes bikes, parts and accessories. Matt Killick, Upgrade Bikes’ sales manager, stated: “We have been looking to partner with a leading nutrition …

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Cycling Marketing Board set up to entice new consumers to ride and diversify cycling’s image

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …

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BikeBiz December edition is now available

The digital edition of BikeBiz December is now available. This month, we catch up with seven distributors to reflect on an unorthodox year, explore Christmas buying habits in 2020 and discuss how the e-bike industry can help promote sustainable transport. This month’s sector guides are wheels, tyres and inner tyres …

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DMR presents new V11 pedal

DMR has presented the new V11 pedal. The V11 is moulded with the same shape as the multi-award-winning Vault pedal, the brand said, providing a “huge platform with DMR’s unique concave shape that allows your foot to sit deep into the centre for supreme grip”. The pedal’s durable glass-reinforced nylon …

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Repente adds gravel-specific Artax GL to saddle range

Repente has added the gravel-specific Artax GL saddle to its range. The shaping of the support in the rear part of the saddle is designed to minimise high-pressure points on the ischial bones, said Repente, and pressure relief in the perineal area is guaranteed by the anatomical channel and the …

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