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Tag Archives: Viking

The resurrection of a classic

Can you give us a bit of background on the Viking brand – its glory days and its impact on racing?The Viking Cycle Company was formed in 1908 by Alfred Victor Davies, who after retiring was succeeded as managing director by his son, Reg Davies. Viking Cycles Limited was formed …

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Viking returns after near 40-year absence

Hero Cycles has revived the Viking brand after a near 40-year absence.  Viking, now 110 years old, was purchased by Hero in 2015 when it bought Manchester-based distributor Avocet Cycles in 2015. Three years on, the famous brand has been revived as Hero looks to make waves in the UK …

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