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Tag Archives: Zwift

Zwift Drop Shop open for business

Zwift has opened a new virtual store, the Drop Shop, allowing ‘Zwifters’ to purchase new bikes and wheels from the likes of Specialized, Trek, Cervelo and ENVE for their in-game avatars.  The online training and racing platform will today deliver a one-time payout of ‘Drops’ – Zwift’s new in-game credit …

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Gore Wear kicks off Zwift group workout series with Fabian Cancellara

Gore Wear has announced a Zwift group workout series designed in collaboration with cyclist Fabian Cancellara.  Starting on 26th February, the virtual reality training programme comprises a four-week series hosted and led by the two-time Olympic cycling champion.  Besides offering the experience for participants to train with Cancellara, the sessions …

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Zwift secures $120 million investment

Zwift has finished a Series B funding round, raising $120 million. Venture capital firm Highland Europe led the funding effort, adding Zwift to a portfolio which includes Huel, eGym, and Malwarebytes. Highland Europe’s Tony Zappala said: “It’s a highly scalable business and we’ve been impressed with how they have already …

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British Cycling and Zwift look beyond Tokyo 2020 with official partnership

Zwift has been unveiled as the Official Training Community of British Cycling, as part of a two-year deal. The partnership will also include the national governing body’s own national-level virtual reality event using Zwift, the inaugural British Cycling e-Racing Championships. Due to take place early in 2019, the Championship format …

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Zwift partners with Wahoo

Zwift has partnered with Wahoo. The Wahoo Climb Mission will take place from 1st to 23rd December and will give cyclists the opportunity to see how many feet they can climb on the roads of Zwift’s digital worlds, earn in-game bonuses, and gain the chance to win real-life prizes. Athletes …

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Zwift releases New York training platform

Zwift has released its New York training platform. It delivers a futuristic vision of the city and signifies the company’s move to ‘gamify’ the cycling training experience. Zwift’s co-founder and CEO Eric Min said: “Whether you’re a World Tour Pro rider or a newbie cyclist, our New York world is …

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Zwift Academy opens enrolment for 2018

Online training platform Zwift has opened enrolment for the third year of Zwift Academy. The talent ID programme is again offering two professional contacts: one with Canyon//SRAM’s Women’s World Tour team, the other for Qhubeka Continental Team as part of U23 Men’s Team Dimension Data. Beth Duryea, Canyon//SRAM team manager, …

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UCI World Championships receives sponsorship from Zwift

Online training platform Zwift has joined forces with the Organising Committee of the 2018 UCI Road World Championships as an official supplier to release the 2018 UCI Road World Championships Zwift course. The 2018 course will provide an “alpine flavour in contrast to the city centre location of the Richmond …

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Zwift releases flexible training plans

Online training platform Zwift has released a collection of flexible training plans for cycling. Zwift Training Plans, like Group Workouts, are designed by professional coaches and athletes to aide users in achieving specific goals, such as completing the Prudential RideLondon 100. Plans vary in duration and intensity based on the …

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Zwift expands with mountain climb

Digital cycling platform Zwift has just expanded the game with a new course extension to Watopia Island with its first Alpine-style mountain, Alpe Du Zwift. Alpe Du Zwift will bare more than a few similarities to one of the most famous climbs in cycling, Alpe D’Huez. However, while the terrain …

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