Tag Archives: Zwift

Zwift to launch year-long Black Celebration Series

Zwift is launching the Black Celebration Series (BCS), a year-long initiative starting in February to celebrate the history, athletes, heritage, and joy the Black community brings to Zwift from around the world. Zwifters will be invited to join special guests including Nelson Vails, Ama Nsek, Rahsaan Bahati and Aisha Praught-Leer, as well …

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Wahoo launches Kickr Direct Connect accessory

Wahoo is launching its new Kickr Direct Connect accessory. It is the “world’s only” device that allows riders to create a wired connection between their modern indoor ride simulator and their home network. The Kickr Direct Connect, available now, costs £79.99. As of today, Wahoo’s SUF Training System, TrainerRoad, FullGaz, …

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Cycling Marketing Board set up to entice new consumers to ride and diversify cycling’s image

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …

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YuChiang Cheng joins Zwift as chief product officer

Zwift has appointed YuChiang Cheng as chief product officer. Cheng will lead product design and UX, engineering, game design and art, product management, R&D, content programming, liveops, QA and community support. Prior to Zwift, Cheng built cross-functional teams to create products for name brands such as Topgolf, Virgin Games, World …

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Keith Leddington joins Busby.io as business development director

Keith Leddington has joined Busby.io as business development director, focusing on driving growth for the safety app. Leddington has a wealth of business development experience, most recently running the partnerships function for the Esports team at Zwift. Prior to this, he worked at Nike European HQ with roles in business …

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Zwift announces multi-year sponsorship with L39ION of LA

Zwift has announced a multi-year sponsorship with L39ION of LA, through to the end of 2022. The two brands have united to increase diversity and promote further inclusion in cycling. To celebrate the partnership, Zwift and L39ION will be hosting two social rides on 22nd December For more details and …

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Bollé partners with French e-cycling team The Punchers Club

Bollé has partnered with The Punchers Club, the first French e-cycling team. Made up of seven riders – professionals, former professionals and amateur cyclists – the e-sport team races and competes on virtual routes on Zwift. “We are delighted to welcome Bollé into the e-sport world through The Punchers Club, …

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Zwift Academy Road returns for 2020

The Zwift Academy programme is returning for 2020, and for the first time will include separate programmes for road, tri and run. “As much as it pains me to admit, my aspiration to become a professional cyclist has long gone”, said Eric Min, Zwift CEO and co-founder. “However, my love …

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Canyon ZCC partners with Verve Cycling for power data validation

Cycling esports team Canyon ZCC has partnered with Verve Cycling. Canyon ZCC and Verve Cycling have joined forces to ensure all team bikes are equipped with the InfoCrank, providing fully validated power measurements for all online races. The announcement comes as the Canyon ZCC team takes part in the Zwift …

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New cycling course launching at SGS College

A new cycling course is being launched at SGS College from September 2020. The Level 3 Diploma in Sports Coaching and Cycling Performance and Cycling Academy package has been designed for distance learning, recruiting learners who live anywhere within the United Kingdom. All learning, coaching and training will take place …

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