BikeBiz Bicycle and cycling retail news
Airless tyre brand Tannus has confirmed that it will host a stand at the Taipei International Cycle Show 2017.
The show, which is set to take place from March 22nd to the 25th, will be the first time the brand has ever had any involvement with the show.
European chief executive Jazz Walia will join the bosses from Tannus HQ at the show. The brand recently released a range of new videos to showcase the solid tryes at the show; the promotional tools were created to target commuter cyclists, the market for whom has become increasingly popular for the Korean-based company.
Tannus has seen sales of its pre-fitted tyres on the Japanese Chacle shopper bike top 160,000, whilst Specialised continue to use Tannus-made models on its Alibi hybrid bike.
Tannus European managing director Jazz Walia said: “Given we are an Asian company the Taipei show is imperative to our growth in Asia and surrounding markets. We are really pleased and excited to be finally showing our tyres off at what is one of the most important international bike shows.
“We will be looking to meet new dealers and talk to bike brands about possible tie-ins. There are many talks already underway but we hope that we can make much more progress attending events like Taipei”
The Taiwan-based show attracts more than 1,100 firms; around 800 of the brands originate from the region.
