BikeBiz Bicycle and cycling retail news
Mountain bike suspension specialist TF Tuned Shox is to be sold to new firm Tec Frontiers before the end of the month.
New owner Tec Frontiers, created by Martin Palmer and Ian Kennedy, was formed specifically to buy TF Tuned Shox. Former joint owner Tim Flooks (who co-owned the company with Helen Flooks) will remain with the business in the role of technical director, continuing to lead the servicing team.
The growth of the firm was one of the primary reasons behind the purchase, as former co-owner Tim Flooks explained: "It’s great to have found new owners in Ian and Martin as they have the commercial experience to continue the successful growth of TF Tuned."
"I’ll be free to keep our technical expertise and customer service as high as ever, whilst the guys focus on taking the business to its next level. I’ll also be able to ride my bike a bit more,” Flooks added.
Tec Frontiers promised that the acquisition wouldn’t mean a sudden influx of changes for the firm:
"Tim and Helen and their excellent staff have built a great business,” said Martin Palmer.
“Our plans are not for any major changes, rather to continue what they have started. We intend to ensure that TF Tuned becomes widely recognised as the only place to go in the UK and Europe for all matters relating to mountain bike suspension.”
Palmer added: “We are committed to all the existing staff, customers, suppliers and sponsored riders. Our job is to grow the great service on offer via www.tftuned.com and to make sure all serious mountain bikers know about TF Tuned so that they can get the most out of their suspension and riding”.
