BikeBiz Bicycle and cycling retail news
Tern celebrates five years of growth and sets course for future development with a folding Bosch e-bike.
In five years of business, urban transportation specialist Tern Bicycles has achieved distribution in more than seventy countries around the world, developed an award-winning line of urban, performance and touring bikes, and a comprehensive collection of cycling accessories.
“It’s been an amazing journey so far,” says Josh Hon, founder and team captain of Tern. “We’re proud to help grow urban cycling, whether by supporting local cycling associations, partnering with municipal transit authorities, or simply designing bikes that people love to ride.”
While Tern is often defined as a folding bike company, this birthday marks new directions for the brand. “Going forward," says Hon, "we’re looking to orient the company squarely within the four categories of urban cycling: folding bikes, electric bikes, cargo bikes, and urban lifestyle bikes.”
The brand has announced that a Bosch electric bike is in the works, for international debut at Eurobike 2016. “Our Bosch bike is a game changer,” says Hon. “With the industry’s leading folding technology, expert manufacturing partners, and one of the best pedelec systems in the business, something of this calibre has never been done before.
“Riders around the world are increasingly turning to bicycles as their full-service solution to transportation. And that means cargo bikes, dependable daily riders, and electric bikes that can easily tackle 25km commutes are needed. With our expertise in urban cycling, we’re excited to bring fresh design and inspiration to the market.”
