The Africa Kit Appeal has announced Zwift, the online training and gaming platform for cyclists, as its new title sponsor.
The charity, founded by Team Dimension Data rider Matt Brammeier, encourages cyclists from around the world to donate their unwanted cycling gear to help young aspiring African cyclists.
As title sponsor, Zwift will cover all import duties associated with sending kit to Africa, as well as encouraging its global community of riders to send cycling kit to communities in need.
“We’re super excited about teaming up with Matt and the Africa Kit Appeal. This exciting grassroots project is a great fit for the Zwift community and we have no doubt that Zwifters all around the world will want to get involved”, said Eric Min, Zwift CEO and co-founder.
“There’s too much good cycling kit lying unused in people’s homes. Let’s give it a new home, a new purpose in life and help inspire young cyclists to fulfil their potential.”
Matt Brammeier commented: “Everyone at the Africa Kit Appeal is thrilled to welcome Zwift as our new title sponsor. Helping covering our import duties is great but the potential from Zwift engaging their community is even greater.
"We’re looking forward to the massive potential this new partnership can offer us, and we are all truly grateful for their assistance and support.”
The 2017 Africa Kit Appeal begins on October 1st, and the brand asks that nothing above a size medium is donated as it will be of no use. To find out where your nearest drop-off location is and how you can donate, visit www.africakitappeal.com.