Following on from its association with The Tour of Britain, The Prostate Cancer Charity is now also set to become the official charity partner of the Great Weston Ride.
Setting off from Bristol on Sunday July 17th, the cycling challenge offers participants a spectacular West Country route through the Mendips and across the Somerset Levels before finishing by the coast in Weston-super-Mare. The first event in 2010 was a resounding success as it sold out in advance. Entries for the 2011 Ride are already well on their way to surpassing last year’s numbers.
The all-ability ride will now support the Prostate Cancer Charity for the next three years, with riders encouraged to raise cash through sponsorship as they take on the challenge.
The Prostate Cancer Charity’s fundraising manager, Katie Robbins, said: "We are thrilled to be partnering the Great Weston Ride for the next three years and we’re really looking forward to sharing in the growth and development of this spectacular challenge ride. Cycling is a great way of increasing fitness levels, which is essential for maintaining a healthy lifestyle and reducing the risks of cancer. There are currently 250,000 men living with prostate cancer in the UK and funds raised from the event will help the Charity to improve the lives of men and their families affected by the disease."