If the bike trade gets itself a PR campaign going heres the kind of benefits you get from a little bit of TV exposure

The power of telly

Cycle tour company Holiday Lakeland was featured on Holidays on a Shoestring recently.

After the programme this small business got 6000 telephone enquiries and 20 000 hits to its website. As a result all its tours are now fully booked for the rest of the year.

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Retail finance plays key role in strong sales for bike retailers

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