BikeBiz Bicycle and cycling retail news
Protecting bicycles from theft is an enduring challenge for cyclists. GPS bike tracking devices are increasing in number, though none have yet nailed the concept well enough to go truly mainstream.
Sherlock is one of the latest to produce an anti-theft tracker for bicycles and will be going on sale for the first time this summer.
These bike trackers fit into the bike; the seatpost, frame or handlebars. Using Bluetooth technology and push notifications, the user’s smartphone is notified when the bike moves.
Speaking to BikeBiz at its first UK show (at the Innovation Lab in the London Bike Show), the brand had a prototype Sherlock with the GPS tech inside. By the time it’s on sale, Sherlock will be made of silicone and will be – we were told – flexible enough to fit drop bars.
Prices are expected to be in the region of £100, including a two year internet connection, though they are considering a lower priced alternative with a shorter lived internet connection. Battery life is optimised to communicate only when moving. Using GPS and GPRS Sherlock will provide a location up to five metres.
Sherlock has six founders from Italy. It is being supported by SETsquared incubator in Basingstoke and by the frontierCities acceleration programme in Brussels, Belgium.
