Three companies are to make their first appearances in the exhibitor line-up at COREbike next month.
Seventies – S5 Syndicate Room
The Hastings-based distributor has been involved in BMX since the 1980s, running the original ‘Backyard’ shop on the seafront which later then spawned the Backyard Jam events and firmly staked the company’s place in BMX freestyle folklore. The business became increasingly distribution-focused over the subsequent decade, but to this day Seventies still retains its support for grassroots BMX with the Jams relaunched this year at skateparks around the UK. The company’s product line up combines in-house brands, offering everything from frames to soft goods from the likes of Federal, through to complete bikes and components from rider-owned brands in the USA such as Cult, Kink, Subrosa and Primo.
Pinpoint Distribution – S4 Syndicate Room
Pinpoint will be debuting at COREbike 2020 with 4iiii power meters, Limar helmets, LedLenser lights and AfterShokz performance headphones. Their distribution is managed from its head office in Cheshire, and it has also supported national triathlon events with Limar, which was added to the Pinpoint portfolio earlier this year. The Italian helmet brand sponsors the Astana Pro Team and has also recently partnered with British Triathlon.
Ultra Sport EU/Smith Optics and Helmets – S6 Syndicate Room
Rounding off the new faces at Whittlebury is Ultra Sport Europe, who will be showing the latest Smith eyewear and cycle helmets. Smith products are competition tested by a line-up of athletes which includes Aaron Gwin, Steve Peat and 50|10 crew, through to Mark Scott.
The helmet range offers choices for road and off-road including the Smith MainLine Enduro MIPS full-face helmet and the new entry-level Convoy MIPS. The Smith line-up also offers dealers a full range of performance eyewear including the Wildcat glasses right through to race-ready goggles.
Registration is free for dealers and press: www.corebike.co.uk/registration. Entry to COREbike 2020 includes free lunch and free parking, and WiFi is available on-site. The COREbike registration system ensures that all registrations have to be approved first, so it does not generate immediate confirmations.