Timbuk2 and Dwight are featured in the section: Reinventions: Charting a new course for their businesses and industries through innovation.
When Mark Dwight purchased Timbuk2 in late 2002, its main asset was its cult brand. People loved both the merchandise and the company’s story (it was founded by a bike messenger in 1989 and used local San Francisco labor to fashion its sole product — a messenger bag). Despite about $4 million in sales, however, Timbuk2 was broke," said the magazine piece.
"Dwight maintained local manufacturing for the flagship product, but in his expansion drive, some of the 30 new items, such as yoga bags and duffels, are made overseas. That compromise has turned Timbuk2 around, with one of the best-selling computer bags at Apple’s retail stores. It hit $10 million in sales and turned a profit in 2004.