Sabbath Bicycles are now being stocked in selected Evans Cycles stores and through the retailer’s online portal.
A full fleet of Sabbath demo bikes will be available to riders at the Evans Ride It! event on May 23rd, where the partnership will be officially launched.
The event – King of the Downs – starts at Evans HQ, gatwick, before heading to the Surrey Hills and the Ashdown Forest.
"We’re in a position of strong growth as a brand," stated Greg Roche, Sabbath Bicycles MD. "We therefore needed to look for a larger national retailer as a partner. But we also needed to ensure that we didn’t lose integrity.
“Evans have allowed us to work closely with staff at each store stocking the brand, we’ve delivered extensive product training and Evans have worked with us to ensure they are geared up to sell a relatively niche product. All Evans staff have been very receptive and excited about working with a titanium brand. They are a very enthusiastic team."
Sabbath will be stocked at a number of Evans Cycles stores, including new flagship store, and reportedly London’s largest bike shop, in Mortimer street.