UK-based bicycle manufacturer Chitech Europe has appointed a new French sales agent as the first stage of a European expansion programme.
Christian Payen has taken on the new role, returning to his native France after 20 years experience in the USA. Payen will spearhead direct factory shipments into key French customers.
Chitech Europe designs and makes bikes on behalf of brands including Barbie, Hot Wheels and Tony Hawk and is looking to expand market share and its licensing network in Europe.
“Chitech Europe has signed a number of exciting brand license agreements in the last year,” enthused Chitech CEO Roy Jones. “Capitalising on this success, we feel the time is right to promote the quality of bicycles which we produce, and to attract new retailers across Europe, delivering high fashion colourful bikes that generate excellent sales at retail level.
“We’ve already received new orders from major French customers. With existing business from pan-European retailers, we intend appointing more European agents over the coming months. It’s really a testament to our performance and product sales that we’re expanding this quickly.”