BikeBiz Bicycle and cycling retail news
Flow MTB is a new online store, selling women’s specific mountain bike (MTB) clothing, accessories and protection and offering ladies an extensive choice of brands and sizes, which would otherwise be hard to find.
Flow says its aim is to support the growing number of women taking up the sport. Providing a central shopping hub where they can browse and buy their favourite brands in the sizes they need with ease. The nrand has already secured partnerships with Fox, Sombrio, ION, Raceface, Dakine and Flare Clothing.
Owner of FLOW, Anita Hartley, decided to set up the business after her own attempts to find female specific MTB clothing and equipment and realising how universally limited the options were for her. Knowing the brands she liked made women’s apparel she began to contact them and in January 2016 Flow was born.
Hartley commented: “I love riding my bike, it’s my passion and I admit it I want to look good on the bike and wear clothing that fits me properly; clothing that’s made to fit a woman. Being small I can’t fit into small men’s gear which I know a lot of female riders do, but why should we?
"Every website I went to I’d filter for MTB and whilst I’d be presented with a long list of clothing as soon as I filtered for ladies the list would shrink to single figures. It’s the same when I go into a bike retail store, there’s always rows of men’s MTB apparel but go to the ladies section and its road clothing with a token gesture of MTB. OK so the populous of our chosen sport whether that’s AM, enduro, downhill or freeride leans heavily towards men but the times are changing and the ladies MTB scene is growing year on year.”
For more information visit: http://flowmtb.co.uk
