BikeBiz Bicycle and cycling retail news
At Cycle Show, Lake is offering the cycle trade chance to swap their old cycling shoes for a brand spanking new pair of Lake shoes, available to be purchased at 50 per cent off the standard trade price.
This deal will last one day only – all industry types have to do is hand over their old cycling shoes to the Todays Cyclist team on the trade and press-only day of the Cycle Show (Thursday September 26th) to be eligible for the deal.
There’s a choice of either CX331 road or MX331 MTB shoe. The 331 offers an internal carbon fibre Thermaform heel counter and is Lake’s second custom fit model. Just like the CX401 it can be heated in a standard oven and manually shape it around the heel. It features the Boa dial closure with power zone in the forefoot and lightweight, strong Kangaroo leather (RRP £259.99).
The details: The offer is subject to availability and limited to one set of shoes per person. Proof of identification and verification of trade passes may be needed (Moore Large account details, correspondence on company letterhead or business card). Payment is to be made on the day by cash or credit/debit card only.
Aside from Lake, distributor Moore Large will also be taking accessory brands Knog, Lake, 4ZA, SR Suntour, Limar, Vangard teamwear and new wheel signing American Classic – all at the Todays Cyclist stand (C20).
The Cycle Show takes place at the NEC between Thursday 26th September and Sunday 29th September.
