Online fitness platform Zwift and Prudential RideLondon today announced a partnership that sees Zwift become the official training partner for 2018, aiding thousands of riders with structured workout plans and guided training.
The London map was added to Zwift in 2016 based on the Prudential RideLondon route. Since then, Zwifters have logged 34 million miles on the map.
The new partnership will see Zwift’s leading coach Kevin Poulton deliver structured training plans for participants in all RideLondon mass participation events. Those plans can then be followed using Zwift’s Workout programme, or can be performed outdoors. The plans will be free to download from the Prudential RideLondon website soon and published in the event magazine.
Following the official ballot results announcement in February 2018, Zwift will be hosting a series of virtual Group Workout events open to all, which will allow riders to carry out structured training in groups. Riders can train at their own level, while the game takes care of keeping the group together.
“Training is an essential part of preparing for, and getting the most out of Prudential RideLondon,” commented CEO and co-founder Eric Min. “Knowing how to train properly for an event is not always easy. Kevin Poulton’s plan is designed to take the guessing out of the process and help get riders to that start line in the best possible shape. Training indoors using Zwift is a great way to efficiently fit training around a busy lifestyle.”
Coinciding with the announcement is an expansion to the virtual Prudential RideLondon route. Leith Hill will join Box Hill as two of Prudential RideLondon’s most well known climbs on Zwift. The three newly added Zwift courses are; Surrey Hills – 25.8 miles, 2,924ft, Greatest London Loop – 16.1 miles, 1,172ft and Triple Loops – 25.5 miles, 1,854ft.