Trek appoints new European director of sales

Trek Bicycle Europe has appointed Harald Schmiedel to the newly created role of European director of sales.

Schmiedel will take up this role with responsibility for Trek’s sales in its European subsidiary markets with immediate effect. 

He joined Trek as part of the Villiger-Diamant acquisition in January 2003, and has played a role in developing Trek’s German, Austrian and Swiss subsidiaries over the past 16 years. 

He will continue to be based out of Trek’s GAS office in Zurich.

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