Trek Bicycle has announced that it will attend the 2012 edition of The Cycle Show, to be held at the National Exhibition Centre in Birmingham from September 28th-30th.
Visitors to the show will be introduced to select 2013 product from Trek, and its accessories brand Bontrager.
”We are happy to be returning to The Cycle Show this year,” said Nigel Roberts, MD of Trek UK.
“The timing of the event makes it the perfect venue for introducing some of our great new product to the cycling public. There won’t be a better opportunity to learn about the new bikes before they hit the shops.”
This year marks a return to The Cycle Show for Trek, after a four year interlude.
Chris Holman, Event Director for the Cycle Show said: “We are delighted to welcome Trek back. [Trek] is one of the top brands requested by the show’s visitors."
Specialized is taking its Concept Store to the NEC show this year, while other key exhibitors announced for the event include Madison and Chicken Cyclekit.
Register for the BikeBiz News Digest at the registration page.