TRIBE will take to Crowdcube on Monday, May 15th with an aim to raise £1m in a bid to become the biggest sports nutrition brand in Europe by 2025.
As part of the fundraising phase, TRIBE will stage two participation events for prospective investors – a London to Oxford cycle on Saturday, May 13th and a London TRIBE run on Tuesday, May 16th. Members will also be given a four-day exclusive opportunity to acquire shares in the business before the investment opportunity goes live to the public on May 15th.
The new funds will help to aid product, improve e-commerce tech, invest in digital marketing and support the hosting of unique future participation events.
TRIBE co-founder Guy Hacking said: “TRIBE was inspired by Run for Love, when 250 runners joined us Forrest Gump style on the road. Since then, community has been at the heart of TRIBE and it’s crucial that our community is part of this stage of our journey. We want the runners and riders who we build our products for to own the business.
“All TRIBE investors will play a big part in TRIBE’s evolution. All will be guaranteed a 15% lifetime discount and we will never release a product until every single shareholder has had a chance to road test it. We’re excited to welcome likeminded individuals to join the TRIBE.”
For more information, visit the brand’s website here.