BikeBiz Bicycle and cycling retail news
Truvativ’s off-road line has been revamped with an updated line of handlebars, stems and seatposts, as well as a logo redesign.
Wider bars feature in each and every Truvativ line, with the marketing material stating "More bar means more control, more power, more balance, more comfort—basically more everything you want. So we’ve added wider bar options across the board. Simple as that."
The downhill suited BooBar, designed with input from the brand’s sponsored riders, is now coming in at 780mm wide.
The manufacturer has also altered its logo to a more aggressive styling, seen below:
The new Truvativ product line, seen online here, will be available in stores from May 2011.
