Carole Armstrong joins the company from the market research agency ACNielsen where she was an Account Director working with major liquor clients. Prior to that she was brand manager with Premier Brands.
A press release from Specialized (UK) Limited says:
Specialized has created the role of marketing manager to strengthen their marketing efforts, and to work closely with their bicycle dealers to promote the brand via in-store merchandising, co-ordinating brand promotion and e-commerce to include B-B and B-C activity.
MD Richard Hemington was quoted as saying:
"The marketing and promotion of our brand will become increasingly important in the future with the challenges our dealers face from within and outside the bicycle business. This is why we are making the investment in this area".