Bianchi is collaborating with Twenty3c for its firstUK store, exclusively offering bikes from the brand.
Set in Stony Stratford, the store will open in early February with bike fitting, an expanded coffee shop, fully equipped workshop and a full range of Bianchi bikes, as well as demo bikes and Bianchi accessories.
Twenty3c was established in 2008 and has expanded from its original location in Swinfens Yard to a larger High Street premises where it has featured a Bianchi-themed coffee shop since the move.
“We have worked closely with Bianchi for a number of years so it’s a real honour to be the UK’s first Bianchi only store," said Ceri Dipple, founder and director of Twenty3c. "This project will enable us to offer our customers a complete range of Bianchi bikes, apparel and accessories to sit alongside products from other leading manufacturers which is really exciting.”
Andrew Griffin, country manager of Cycleurope, added: “Bianchi is a brand with a huge story to tell and a close partnership with Twenty3c, developed over the last three years, allows it to be told in a retail environment. The café, product displays and store presentation all welcome visitors into what is, for many of us, a lifestyle and not just a bike brand.”
The press statement added: "Bianchi’s collaboration with Twenty3c to create a new store format is testament to the confidence of the brand and part of an exciting ongoing development for Bianchi in the UK to enhance the service and support to customers."